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Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation

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  • O'Cass, Aron
  • Sok, Phyra

Abstract

This study adopts the premise that innovation capability underpins a service firm's value creation ability and that management style, employee behaviors and marketing underpin its innovation capability. This study examines the role of managers and employees in the creation and delivery of superior value to customers via the firm's innovation capability. To test this premise the current study examines the role of transformational leadership (TFL) as an aspect of the service firm's management style in creating and delivering value to customers through its services. This study adopts a multi-level study, collecting data from managers, employees and customers of service firms in a Southeast-Asian country, Cambodia. The results show that a service firm's innovation capability has a positive effect on the firm's value offering (VO), the VO has a positive relationship with customer perceived value-in use (PVI), and PVI has a positive relationship with firm performance. This study also finds moderating effects of TFL on the relationship between service innovation capability and VO, and of service marketing capability on the relationship between VO and PVI respectively.

Suggested Citation

  • O'Cass, Aron & Sok, Phyra, 2013. "Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation," Journal of Business Research, Elsevier, vol. 66(8), pages 1074-1084.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:1074-1084
    DOI: 10.1016/j.jbusres.2012.03.004
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    15. Chen, Kaui-Hwang & Wang, Chun-Hsien & Huang, Shi-Zheng & Shen, George C., 2016. "Service innovation and new product performance: The influence of market-linking capabilities and market turbulence," International Journal of Production Economics, Elsevier, vol. 172(C), pages 54-64.
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    17. Elena Candelo & Diego Matricano & Mario Sorrentino, 2018. "Top Management Involvement in Open Innovation Processes: Learning from a Global Carmaker," International Business Research, Canadian Center of Science and Education, vol. 11(7), pages 142-151, July.
    18. O'Cass, Aron & Sok, Phyra, 2015. "An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers," Tourism Management, Elsevier, vol. 51(C), pages 186-200.
    19. Kittur, Prathamesh & Agarwal, Shailja, 2024. "Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships," Journal of Business Research, Elsevier, vol. 180(C).
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    21. Amara, Nabil & D'Este, Pablo & Landry, Réjean & Doloreux, David, 2016. "Impacts of obstacles on innovation patterns in KIBS firms," Journal of Business Research, Elsevier, vol. 69(10), pages 4065-4073.
    22. Ta-Wei Tang & Michael Wang & Ya-Yun Tang, 2015. "Developing service innovation capability in the hotel industry," Service Business, Springer;Pan-Pacific Business Association, vol. 9(1), pages 97-113, March.

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