Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK
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More about this item
Keywords
Horsemeat food scare; perception and attitude to risk; life-stage shopper segments; shopper behaviour; food safety management;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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