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A Mixture Model of Consumers' Intended Purchase Decisions for Genetically Modified Foods

Author

Listed:
  • Kristine M. Grimsrud

    (Assistant Professor, Dept. of Economics, University of New Mexico)

  • Robert P. Berrens

    (Professor, Dept. of Economics, University of New Mexico)

  • Ron C. Mittelhammer

    (School of Economic Sciences and Dept. of Statistics, Washington State University)

Abstract

A finite probability mixture model is used to analyze the existence of multiple market segments for a pre-market good. The approach has at least two principal benefits. First, the model is capable of identifying likely market segments and their differentiating characteristics. Second, the model can be used to estimate the discount different consumer groups require to purchase the good. The model is illustrated using stated preference survey data collected on consumer responses to the potential introduction in Norway of bread made with genetically modified wheat.

Suggested Citation

  • Kristine M. Grimsrud & Robert P. Berrens & Ron C. Mittelhammer, 2006. "A Mixture Model of Consumers' Intended Purchase Decisions for Genetically Modified Foods," Economics Bulletin, AccessEcon, vol. 3(23), pages 1-11.
    • Handle: RePEc:ebl:ecbull:eb-06c50003
    as

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    References listed on IDEAS

    as
    1. McCluskey, Jill J. & Grimsrud, Kristine M. & Ouchi, Hiromi & Wahl, Thomas I., 2003. "Consumer Response to Genetically Modified Food Products in Japan," Agricultural and Resource Economics Review, Cambridge University Press, vol. 32(2), pages 222-231, October.
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    4. Kristine M. Grimsrud & Jill J. McCluskey & Maria L. Loureiro & Thomas I. Wahl, 2004. "Consumer Attitudes to Genetically Modified Food in Norway," Journal of Agricultural Economics, Wiley Blackwell, vol. 55(1), pages 75-90, March.
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    More about this item

    JEL classification:

    • C5 - Mathematical and Quantitative Methods - - Econometric Modeling
    • D1 - Microeconomics - - Household Behavior

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