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Consumer Attitudes to Genetically Modified Food in Norway

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  • Kristine M. Grimsrud
  • Jill J. McCluskey
  • Maria L. Loureiro
  • Thomas I. Wahl

Abstract

There is a lack of public acceptance of genetically modified (GM) food products in Europe. Using a dichotomous choice contingent valuation methodology, we find that, on average, survey respondents with a positive attitude toward the use of biotechnology in food production, higher educated, younger, and male need less of a discount to choose to purchase bread made with GM wheat. Further, we estimate confidence intervals for the mean discount required for consumers to choose GM bread. The 95% confidence interval for the mean discount required for the respondents to choose the GM bread is a 37% to 63% discount relative to conventional bread.

Suggested Citation

  • Kristine M. Grimsrud & Jill J. McCluskey & Maria L. Loureiro & Thomas I. Wahl, 2004. "Consumer Attitudes to Genetically Modified Food in Norway," Journal of Agricultural Economics, Wiley Blackwell, vol. 55(1), pages 75-90, March.
    • Handle: RePEc:bla:jageco:v:55:y:2004:i:1:p:75-90
    DOI: 10.1111/j.1477-9552.2004.tb00080.x
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    References listed on IDEAS

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    1. Grunert, Klaus G. & Lähteenmäki, Liisa & Nielsen, Niels A. & Poulsen, Jacob B. & Ueland, Oydis & Åström, Annika, 2000. "Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries," MAPP Working Papers 72, University of Aarhus, Aarhus School of Business, The MAPP Centre.
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    Cited by:

    1. Liu, Pengcheng, 2009. "Consumers’ WTA for GM rice cookie: an experiment study in China," 2009 Conference, August 16-22, 2009, Beijing, China 51771, International Association of Agricultural Economists.
    2. Mirzobobo Yormirzoev & Ramona Teuber & Daniil Baranov, 2018. "Is Tajikistan a Potential Market for Genetically Modified Potatoes?," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(1), pages 216-226.
    3. Kristine M. Grimsrud & Robert P. Berrens & Ron C. Mittelhammer, 2006. "A Mixture Model of Consumers' Intended Purchase Decisions for Genetically Modified Foods," Economics Bulletin, AccessEcon, vol. 3(23), pages 1-11.
    4. Haiyan Deng & Ruifa Hu & Carl Pray & Yanhong Jin, 2019. "Perception and Attitude toward GM Technology among Agribusiness Managers in China as Producers and as Consumers," Sustainability, MDPI, vol. 11(5), pages 1-17, March.
    5. Moon, Wanki & Rimal, Arbindra & Balasubramanian, Siva K., 2007. "UK Consumers' Willingness-to-Accept (WTA) GM Food," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34973, Southern Agricultural Economics Association.
    6. Muhammad Adzran Che Mustapa & Ahmad Firdhaus Arham & Latifah Amin & Hasrizul Hashim, 2021. "Stakeholders’ Attitudes Toward Genetically Modified Rice in Malaysia," SAGE Open, , vol. 11(3), pages 21582440211, September.
    7. Yang Yang & Jill E. Hobbs, 2020. "How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 465-492, June.
    8. Areal, Francisco J. & Riesgo, Laura & Gomez-Barbero, Manuel & Rodriguez-Cerezo, Emilio, 2011. "Adoption of GMHT Crops: Coexistence Policy Consequences in the European Union," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114227, European Association of Agricultural Economists.
    9. Kaneko, Naoya & Chern, Wen S., 2005. "Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(3), pages 1-19, December.
    10. Amrita Chatterjee & Arpita Ghose, 2016. "Consumer’s Acceptance towards Genetically Modified Crops and Growth of the Economy: A Theoretical Approach," Working Papers 2016-137, Madras School of Economics,Chennai,India.
    11. Li, Tongzhe & McCluskey, Jill J., 2017. "Consumer preferences for second-generation bioethanol," Energy Economics, Elsevier, vol. 61(C), pages 1-7.
    12. Kaneko, Naoya & Chern, Wen S., 2006. "Identification of Consumer Segments and Its Implication on the Willingness-to-Pay Distribution: The Case of Demand for Non-Genetically Modified Vegetable Oil in the United States," 2006 Annual meeting, July 23-26, Long Beach, CA 21194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Alexandrina, SARBU & Carmen-Maria, IORDACHE, 2014. "Aspects On Consumers Attitude Toward Genetically Modified Foods Among Youth," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 741-747.
    14. Zheng, Qiujie & Nayga, Rodolfo M. Jr. & Yang, Wei & Tokunaga, Kanae, 2022. "Do U.S. consumers value genetically modified farmed salmon?," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322154, Agricultural and Applied Economics Association.
    15. Delmond, Anthony R. & McCluskey, Jill J. & Yormirzoev, Mirzobobo & Rogova, Maria A., 2018. "Russian consumer willingness to pay for genetically modified food," Food Policy, Elsevier, vol. 78(C), pages 91-100.
    16. Schmitz, Andrew & Zilberman, David & Zhu, Manhong, 2015. "Trans-Pacific Partnership, GMOs, and Japan’s Agricultural Trade," 2015: Trade and Societal Well-Being, December 13-15, 2015, Clearwater Beach, Florida 229242, International Agricultural Trade Research Consortium.
    17. repec:ebl:ecbull:v:3:y:2006:i:23:p:1-11 is not listed on IDEAS
    18. Felix Schläpfer, 2008. "Determinants of Voter Support for a Five‐Year Ban on the Cultivation of Genetically Modified Crops in Switzerland," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(3), pages 421-435, September.
    19. Fernandez-Cornejo, Jorge & Livingston, Michael J. & Mitchell, Lorraine & Wechsler, Seth, 2014. "Genetically Engineered Crops in the United States," Economic Research Report 164263, United States Department of Agriculture, Economic Research Service.
    20. Kaneko, Naoya & Chern, Wen S., 2005. "Consumer Acceptance of Genetically Modified Foods in Taiwan: Is Positive Discount the Same as Negative Premium?," 2005 Annual meeting, July 24-27, Providence, RI 19491, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    21. Loureiro, Maria L. & Hine, Susan, 2004. "Preferences and willingness to pay for GM labeling policies," Food Policy, Elsevier, vol. 29(5), pages 467-483, October.

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