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Les usages d’Internet : facteurs de compétitivité de la «PME réseau»?

Author

Listed:
  • Serge Amabile

    (Université Aix-Marseille 3)

  • Martine Gadille

    (Gredeg (UMR Cnrs) Valbonne)

Abstract

(VF)Les technologies de l’Internet sont supposées supporter le processus de dé-intégration et de diversification des activités, contribuant au développement des PME comme facteur de compétitivité. Dans cette perspective, cet article propose d’identifier la part de PME, issues de différentes régions européennes, capables, grâce à leurs usages d’Internet, de réaliser des gains de compétitivité liés à la réduction des coûts, la différenciation des produits et services et l’extension des marchés. Les caractéristiques technologiques et organisationnelles de ces entreprises sont ensuite comparées avec celles de PME ne réalisant aucun de ces gains de compétitivité. Ce travail repose sur une enquête téléphonique originale réalisée en 2004. (VA) In this article, we argue that Internet associated technology contributes to SMEs’ development and competitiveness by sustaining de-integration and diversification processes. According to that perspective, we try to identify a first population of SMEs showing a capacity to achieve an improvement in competitiveness through Internet associated technology uses. These competitiveness gains are identified through a Porter framework based on the existence of three competitive strategies: cost cut-ting, product and services differentiation and market extension. The organizational and technological features are hence compared with a second population of SMEs that shows difficulties to utilize Internet associated technology in terms of competitive advantages. The results are based on a large phoning survey done in 2004.

Suggested Citation

  • Serge Amabile & Martine Gadille, 2006. "Les usages d’Internet : facteurs de compétitivité de la «PME réseau»?," Revue Finance Contrôle Stratégie, revues.org, vol. 9(1), pages 35-57.
    • Handle: RePEc:dij:revfcs:v:9:y:2006:i:q1:p:35-57
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    References listed on IDEAS

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    Cited by:

    1. Véronique Favre Bonte & Sébastien Tran, 2015. "The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry [La contribution d'internet au positionnement stratégique des petites entreprises dans l'in," Post-Print hal-01278933, HAL.

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    More about this item

    Keywords

    PME; Internet; compétitivité; usage; réseau; organisation; SMEs; Internet; competitiveness; use; network; organization;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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