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The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry
[La contribution d'internet au positionnement stratégique des petites entreprises dans l'industrie du tourisme]

Author

Listed:
  • Véronique Favre Bonte

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Sébastien Tran

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.

Suggested Citation

  • Véronique Favre Bonte & Sébastien Tran, 2015. "The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry [La contribution d'internet au positionnement stratégique des petites entreprises dans l'in," Post-Print hal-01278933, HAL.
    • Handle: RePEc:hal:journl:hal-01278933
    DOI: 10.1504/IJESB.2015.069698
    Note: View the original document on HAL open archive server: https://hal.science/hal-01278933
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    References listed on IDEAS

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    Cited by:

    1. Véronique Favre-Bonté & Elodie Gardet & Catherine Thevenard-Puthod, 2019. "How Types of Destination Influence Tourism Innovation Networks?," Post-Print hal-02145911, HAL.
    2. Asthana, Shekhar, 2022. "Twenty-five years of SMEs in tourism and hospitality research: A bibliometric analysis," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 35-47.

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