The Impact of Digital Self-Development among Generation Z. A Theoretical Approach
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DOI: 10.35219/eai15840409319
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References listed on IDEAS
- Alladi Venkatesh, 2016. "Social Media, Digital Self, and Privacy: A Socio-Analytical Perspective of the Consumer as the Digital Avatar," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 378-391.
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- Pappas, Nikolaos, 2016. "Marketing strategies, perceived risks, and consumer trust in online buying behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 92-103.
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Keywords
Z Generation; Generational Theory; Digital Self; Online consumer behavior; Social-Media;All these keywords.
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