IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-686914.html
   My bibliography  Save this article

Social Media, Digital Self, and Privacy: A Socio-Analytical Perspective of the Consumer as the Digital Avatar

Author

Listed:
  • Alladi Venkatesh

Abstract

We live in a high-tech world. The diffusion of computing technology into every aspect of human life is a major development in recent history. In less than a decade, we have seen rapid evolution of social media from a mere curiosity to an indispensable tool for private and public expression. It has indeed become a global phenomenon. What are the implications of the social media explosion for consumer privacy? This article attempts to address some key issues.

Suggested Citation

  • Alladi Venkatesh, 2016. "Social Media, Digital Self, and Privacy: A Socio-Analytical Perspective of the Consumer as the Digital Avatar," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 378-391.
    • Handle: RePEc:ucp:jacres:doi:10.1086/686914
    DOI: 10.1086/686914
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/686914
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/686914
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/686914?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brindusa Mariana BEJAN, 2023. "The Impact of Digital Self-Development among Generation Z. A Theoretical Approach," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 46-55.
    2. Ateeq Abdul Rauf, 2021. "New Moralities for New Media? Assessing the Role of Social Media in Acts of Terror and Providing Points of Deliberation for Business Ethics," Journal of Business Ethics, Springer, vol. 170(2), pages 229-251, May.
    3. Sumera Batool & Nimra Zaffer & Saima Kausar, 2023. "Real vs Virtual Identity: A Contemporary Analysis of Social Displacement Accelerating Anti-social Behavior Among Youth," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 750-759.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/686914. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.