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Determinantes estratégicos para el ecoturismo a partir de la pandemia covid-19

Author

Listed:
  • Hernández Gil, Cristian

    (Universidad de la Amazonia)

  • Millán Rojas, Edwin Eduardo

    (Universidad de la Amazonia)

  • García Capdevilla, Diana Ali

    (Universidad de la Amazonia)

Abstract

El objetivo del artículo fue describir los determinantes estratégicos o factores de éxito de la oferta turística de una región de la Amazonia colombiana, luego del inicio de la pandemia covid-19. La metodología implementada parte de la construcción colectiva de saberes de empresarios y expertos en temas económicos y turísticos con diferentes técnicas de recolección de datos ajustadas al paradigma de la complementariedad. De esta forma, se presentan nuevos escenarios de actuación estratégica de las empresas del sector turístico, traducidas en la articulación de los saberes culturales y las necesidades de los usuarios, el replanteamiento de la estrategia de marketing tradicional, el fortalecimiento de los sistemas de información, y el surgimiento de la necesidad del equilibrio entre la racionalidad técnica y ética en la gestión de cada negocio. Los determinantes tienen como fin principal la consolidación de los siguientes paradigmas: el aprendizaje permanente del mercado interno, la supremacía de la orientación hacia la demanda sobre cualquier otra, y el uso de la prospectiva para mejorar el servicio permanentemente.

Suggested Citation

  • Hernández Gil, Cristian & Millán Rojas, Edwin Eduardo & García Capdevilla, Diana Ali, 2023. "Determinantes estratégicos para el ecoturismo a partir de la pandemia covid-19," Revista Tendencias, Universidad de Narino, vol. 24(2), pages 60-85, July.
    • Handle: RePEc:col:000520:021044
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    References listed on IDEAS

    as
    1. Samira Sahebalzamani & Giovanna Bertella, 2018. "Business Models and Sustainability in Nature Tourism: A Systematic Review of the Literature," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
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    More about this item

    Keywords

    Amazonia; cultura; ética; medio ambiente; usuario;
    All these keywords.

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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