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An extended Canvas business model: A tool for sustainable technology transfer and adoption

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  • Amoussohoui, Rico
  • Arouna, Aminou
  • Bavorova, Miroslava
  • Tsangari, Haritini
  • Banout, Jan

Abstract

The rise of new agricultural technologies represents an opportunity for agricultural development, especially to achieve the 2030 Sustainable Development Goal. However, farmers in developing countries struggle with adopting new agricultural technologies due to several socio-economic factors. This study proposes a service-based business for transfer and sustainable scaling of new technologies to increase household resilience. Two segments, (i) cost-benefit and (ii) sensitivity analysis was added to the original Canvas business model. We used two innovative technologies: a personalised extension application and a rice threshing machine to apply the business model. Quantitative data from 700 randomly selected rice farmers in Kano State, and qualitative data collected using the Delphi method were used. The adapted Canvas business model is profitable when both technologies are used separately, with an Internal Rate of Return (IRR) of 23 and 28% for the threshing machine and the application, respectively. However, higher profitability is observed when both technologies are combined in one business model. In this case, the business has an IRR of 33%. Moreover, the study shows that the combined business model is vulnerable to the service price. Therefore, we recommend re-evaluating the business model to determine a fair price and payment method for both the service recipient and the provider.

Suggested Citation

  • Amoussohoui, Rico & Arouna, Aminou & Bavorova, Miroslava & Tsangari, Haritini & Banout, Jan, 2022. "An extended Canvas business model: A tool for sustainable technology transfer and adoption," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x22000422
    DOI: 10.1016/j.techsoc.2022.101901
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    Cited by:

    1. Wiśniewska-Paluszak, J. & Paluszak, G. & Fiore, M. & Coticchio, A. & Galati, A. & Lira, J., 2023. "Urban agriculture business models and value propositions: Mixed methods approach based on evidence from Polish and Italian case studies," Land Use Policy, Elsevier, vol. 127(C).
    2. Piotr Nowak & Malgorzata Kirchner & Adam Kolinski, 2022. "Analysis Of Digitalisation Needs Improving The Supply Chain Efficiency For New Silk Road Transport Corridor," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(2), pages 487-503, december.

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    More about this item

    Keywords

    Adapted business model; Service-based; Developing countries; Extension app; Threshing machine;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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