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Tendencias de investigación en los negocios internacionales

Author

Listed:
  • Velásquez, Iris María Cantillo

    (Corporación Unificada Nacional de Educación Superior)

  • Vargas, Yamile León

    (Corporación Unificada Nacional de Educación Superior)

Abstract

Este artículo obedece a una revisión sistemática de la literatura de las principales áreas de investigación en los Negocios Internacionales en el período 2017-2020. El propósito fue identificar las tendencias de investigación, así como las brechas y oportunidades de estudios e investigación en este campo; para ello se realizó una revisión documental de artículos científicos publicados en revistas especializadas. Los hallazgos proporcionan una descripción del panorama actual de las tendencias en investigación, senalan los temas predominantes en el campo, explican algunos problemas emergentes, las brechas investigativas y perspectivas futuras. La previsión tecnológica, la investigación empresarial, la gestión turística, los negocios, la gestión de marketing industrial, la gestión logística internacional y el desarrollo sostenible fueron temas preponderantes que se identificaron. Con relación a las brechas investigativas, se hallaron temas como marketing digital, métricas innovadoras para medir el desempeno financiero y de marketing sostenible o ecológico, y la aplicación e impacto de técnicas relacionadas con big data en el desempeno empresarial. Sobre los desafíos que enfrenta la investigación regional, se encontró que es necesaria una revisión y estudio de procesos estructurales de desarrollo, competitividad y sostenibilidad y procesos de internacionalización de empresas emprendedoras. ***************************************************************************************************************************************************************************************** This article is the result of a systematic review of the literature regarding the main research areas in International Business in the 2017-2020 period. The purpose was to identify research trends, as well as gaps and opportunities for studies and research in this field; in order to do this, a documentary review of scientific articles published in specialized journals was carried out. The findings provide a description of the current panorama of research trends, indicate the predominant themes in the field, explain some emerging problems, research gaps as well as future perspectives. Technology foresight, business research, tourism management, business, industrial marketing management, international logistics management and sustainable development were the overriding themes identified. In terms of research gaps, topics such as digital marketing, innovative metrics to measure financial performance and sustainable or ecological marketing, and the application and impact of big data-related techniques on business performance were found. Regarding the challenges faced by regional research, it was found that a review and study of structural processes of development, competitiveness and sustainability and internationalization processes of entrepreneurial companies is necessary.

Suggested Citation

  • Velásquez, Iris María Cantillo & Vargas, Yamile León, 2022. "Tendencias de investigación en los negocios internacionales," Revista Tendencias, Universidad de Narino, vol. 23(2), pages 273-302, July.
    • Handle: RePEc:col:000520:020268
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    More about this item

    Keywords

    análisis bibliométrico; bases de datos; digitalización; desarrollo; globalización;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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