El análisis y la formulación de estrategias como elemento de la competitividad de micro, pequenas y medianas empresas (mipymes) en el área metropolitana de bucaramanga
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Keywords
Teoria basada en los recursos; comportamiento estratégico; planeación estratégica; comportamiento empresarial.;All these keywords.
JEL classification:
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- B52 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Historical; Institutional; Evolutionary; Modern Monetary Theory;
- M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
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