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Using Social Media In The Romanian Heritage Consumption. Observations And Recommendations

Author

Listed:
  • Daniela POPESCUL

    („Alexandru Ioan Cuza” University of Iași, 700505, Romania)

  • Mircea GEORGESCU

    („Alexandru Ioan Cuza” University of Iași, 700505, Romania)

Abstract

Today, the high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and collaboration create wider and wider networks for the employees and all the partners of the organizations. All the economic sectors, including the tourism and services, are affected. In this spirit, this paper discusses the opportunities and challenges that emerge from the contemporary Social Media evolution for promoting the tourism potential of a country or region. We have noticed changes facilitated by the Web 2.0 related technologies regarding the delivery of information, and the relationship with the modern tourist. According to this information, we have come to several conclusions and recommendations in order to increase the visibility and consumption of Romanian heritage in the 2014 -2020 time horizon.

Suggested Citation

  • Daniela POPESCUL & Mircea GEORGESCU, 2014. "Using Social Media In The Romanian Heritage Consumption. Observations And Recommendations," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 533-538, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:533-538
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    References listed on IDEAS

    as
    1. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
    2. Radu CURETEANU & Florin ISAC & Adrian LILE, 2010. "Innovation trends on information and communication technologies," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 255-260, December.
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    Cited by:

    1. Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015. "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 305-310, June.

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    More about this item

    Keywords

    Social Media; Innovative heritage consumption; Romanian Regional Operational Programme 2007 – 2013; Romanian Regional Operational Programme 2014 – 2020;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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