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Rethinking post-tourism in the age of social media

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  • Jansson, André

Abstract

The article explores how the culture of spreadable social media affects post-tourism, and, by extension, the boundaries of tourism. Post-tourism is understood as a generalized social condition that entails de-differentiation between tourism and other social realms as well as a complex set of reactions against this predominant trend. Through a case study of urban explorers the article demonstrates how spreadable media impose new layers of reflexivity and hesitation as to whether and how to share tourist representations. While spreadable media provide resources for personalized communication they also make it more difficult to uphold cultural boundaries and distinctions. Differences in handling spreadability testify to the extended role of post-tourism as a site of symbolic struggle among the aspirational middle classes.

Suggested Citation

  • Jansson, André, 2018. "Rethinking post-tourism in the age of social media," Annals of Tourism Research, Elsevier, vol. 69(C), pages 101-110.
    • Handle: RePEc:eee:anture:v:69:y:2018:i:c:p:101-110
    DOI: 10.1016/j.annals.2018.01.005
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    1. Wijngaarden, Vanessa, 2016. "Tourists’ agency versus the circle of representation," Annals of Tourism Research, Elsevier, vol. 60(C), pages 139-153.
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    3. Alina Petronela Pricope Vancia & Codruța Adina Băltescu & Gabriel Brătucu & Alina Simona Tecău & Ioana Bianca Chițu & Liliana Duguleană, 2023. "Examining the Disruptive Potential of Generation Z Tourists on the Travel Industry in the Digital Age," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
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    6. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
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    9. KARACA , Şükran & KEMERCİ , Murat & BARAN , Züleyhan, 2022. "The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 5(1), pages 92-104.
    10. Ivana Skočajić & Vladimir Pavković & Jelena Krstić & Milica Kostić-Stanković & Tamara Vlastelica & Tamara Rajić, 2024. "Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ Expectations," Sustainability, MDPI, vol. 16(11), pages 1-26, May.
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    12. Syed Zeeshan Zahoor & A. M. Shah, 2024. "Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(1), pages 119-148, February.
    13. Monica Degen & Gillian Rose, 2024. "Conceptualising aesthetic power in the digitally-mediated city," Urban Studies, Urban Studies Journal Limited, vol. 61(11), pages 2176-2192, August.
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    15. Moro, Sérgio & Lopes, Rui J. & Esmerado, Joaquim & Botelho, Miguel, 2020. "Service quality in airport hotel chains through the lens of online reviewers," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    16. Simović, Olivera & Rađenović, Žarko & Perović, Djurdjica & Vujačić, Vesna, 2020. "Tourism in the Digital Age: E-booking Perspective," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 616-627, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

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