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Social Media And The Potential Of Weblogs In Marketing

Author

Listed:
  • Raluca-Mihaela SANDU

    (Doctoral School of Economics and Business Administration, Alexandru Ioan Cuza University of Iaşi, Romania)

  • Mihaela ABĂLĂESEI

    (Doctoral School of Economics and Business Administration, Alexandru Ioan Cuza University of Iaşi, Romania)

Abstract

The Internet evolved from Web1.0 to Web2.0, bringing on frontline the Social Media, with the help of which a double communication advantage can be underscored: between companies and their customers and between customers. Hence, Social Media can be considered a new, hybrid component of the promotion-mix. This complex phenomenon includes also weblogs or more commun expressed: blogs. The blogosphere grows as the number of weblogs multiplicate in an exponential manner and starts to gain ground in marketing. As consumers search for recommandations on the Internet about trends and products to buy and thus also on blogs, this can only lead to influencing consumer’s behavior. Two different types of weblogs are analysed: fashion blogs and travel blogs.

Suggested Citation

  • Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015. "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 305-310, June.
    • Handle: RePEc:cmj:seapas:y:2015:i:8:p:305-310
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    References listed on IDEAS

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    More about this item

    Keywords

    Social Media; Weblog/ Blog; e-WOM; Fashion; Travel;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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