IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2013i1mateis2.html
   My bibliography  Save this article

Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods

Author

Listed:
  • Stefan MATEI

    (Doctoral School of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iasi)

Abstract

Distribution of goods has evolved in two main directions that seem contradictory : on the one hand, the mass distribution was fully developed in terms of distribution facilities, logistics, comfort, and standardization of goods and services, on the other hand, the increased competition and customer loyalty has prompted the development of marketing techniques based on developing long-term relationships between the company and customers. Often this relationship is created and maintained through personalized offers, a unique combination of services and through direct contact with customers.These contradictory trends are reproduced in the distribution and consumption of wine. It is considered to be more than a physical product. From one point of view, the wine is not regarded as a simply physical product. The value of wine increases due to its tradition, trademark, country and region of origin, processing method, as well as the consumer’s knowledge and sensitivity. On the other side, the wine is one of the world’s most popular alcoholic beverages.

Suggested Citation

  • Stefan MATEI, 2013. "Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 363-373, June.
    • Handle: RePEc:cmj:seapas:y:2013:i:1:mateis2
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_1_43.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cusmano, Lucia & Morrison, Andrea & Rabellotti, Roberta, 2010. "Catching up Trajectories in the Wine Sector: A Comparative Study of Chile, Italy, and South Africa," World Development, Elsevier, vol. 38(11), pages 1588-1602, November.
    2. Pehrsson, Anders, 2008. "Strategy antecedents of modes of entry into foreign markets," Journal of Business Research, Elsevier, vol. 61(2), pages 132-140, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dan SERGHIE, 2013. "Interorganizational Innovation Dynamics," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 340-347, June.
    2. repec:cmj:journl:y:2013:i:28:mateis is not listed on IDEAS
    3. Allan Dahl Andersen & Olav Wicken, 2016. "Natural resource knowledge idiosyncrasy, innovation, industry dynamics, and sustainability," Working Papers on Innovation Studies 20161107, Centre for Technology, Innovation and Culture, University of Oslo.
    4. Lubinga, H. Moses & Ngqangweni, Simphiwe & Nyhodo, Bonani & Potelwa, X. Yolanda & van der Walt, Stephanie & Phaleng, Lucius & Ntshangase, Thandeka, 2017. "Geographical Indication (GI) in the wine industry: Does it matter?," NAMC Publications 262912, National Agricultural Marketing Council.
    5. Zoo, Hanah & de Vries, Henk J. & Lee, Heejin, 2017. "Interplay of innovation and standardization: Exploring the relevance in developing countries," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 334-348.
    6. Gerhard REINECKE & Anne POSTHUMA, 2019. "The link between economic and social upgrading in global supply chains: Experiences from the Southern Cone," International Labour Review, International Labour Organization, vol. 158(4), pages 677-703, December.
    7. Farinelli, Fulvia & Fernández-Stark, Karina & Meneses, Javier & Meneses, Soledad & Mulder, Nanno & Reuse, Karim, 2017. "Use of knowledge-intensive services in the Chilean wine industry," Comercio Internacional 43183, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    8. Morrison, Andrea & Rabellotti, Roberta, 2017. "Gradual catch up and enduring leadership in the global wine industry," Research Policy, Elsevier, vol. 46(2), pages 417-430.
    9. Morschett, Dirk & Schramm-Klein, Hanna & Swoboda, Bernhard, 2010. "Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?," Journal of International Management, Elsevier, vol. 16(1), pages 60-77, March.
    10. Andrea Morrison & Lucia Cusmano, 2015. "Introduction to the Special Issue: Globalisation, Knowledge and Institutional Change: Towards an Evolutionary Perspective to Economic Development," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(2), pages 133-139, April.
    11. Hafsi, Taïeb & Hu, Hao, 2016. "Sectoral innovation through competing logics: The case of antidepressants in traditional Chinese medicine," Technological Forecasting and Social Change, Elsevier, vol. 107(C), pages 80-89.
    12. Geert Duysters & Myriam Cloodt & Wilfred Schoenmakers & Jojo Jacob, 2015. "Internationalisation Efforts of Chinese and Indian Companies: An Empirical Perspective," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(2), pages 169-186, April.
    13. Lorenzo Cassi & Andrea Morrison & Roberta Rabellotti, 2015. "Proximity and Scientific Collaboration: Evidence from the Global Wine Industry," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(2), pages 205-219, April.
    14. George Vlahos, 2020. "Farming System Transformation Impacts on Landscape: A Case Study on Quality Wine Production in a Highly Contested Agricultural Landscape," Land, MDPI, vol. 9(4), pages 1-19, April.
    15. Ridley, William & Luckstead, Jeff & Devadoss, Stephen, 2022. "Wine: The punching bag in trade retaliation," Food Policy, Elsevier, vol. 109(C).
    16. Safargholi, Alireza, 2024. "International experience of a manager; toward a new conceptualization," International Business Review, Elsevier, vol. 33(4).
    17. Lechowski, Grzegorz, 2019. "Beyond "dependent development" in a high-tech industry? The interplay between domestic institutions and transnational sectoral governance in the trajectories of emerging Polish IT firms [," Discussion Papers, Research Group Globalization, Work, and Production SP III 2018-302r, WZB Berlin Social Science Center, revised 2019.
    18. Garcia, Fernanda A. & Marchetta, Martin G. & Camargo, Mauricio & Morel, Laure & Forradellas, Raymundo Q., 2012. "A framework for measuring logistics performance in the wine industry," International Journal of Production Economics, Elsevier, vol. 135(1), pages 284-298.
    19. Pipkin, Seth & Fuentes, Alberto, 2017. "Spurred to Upgrade: A Review of Triggers and Consequences of Industrial Upgrading in the Global Value Chain Literature," World Development, Elsevier, vol. 98(C), pages 536-554.
    20. Ridley, William & Luckstead, Jeff & Devadoss, Stephen, 2022. "Wine: The punching bag in trade retaliation," Food Policy, Elsevier, vol. 109(C).
    21. Lionel Valenzuela & Rodrigo Ortega & Daniel Moscovici & Jeff Gow & Adeline Alonso Ugaglia & Radu Mihailescu, 2022. "Consumer Willingness to Pay for Sustainable Wine—The Chilean Case," Sustainability, MDPI, vol. 14(17), pages 1-14, September.

    More about this item

    Keywords

    Channels and trade marketing; Romanian Wine; Marketing strategy; Direct marketing; Indirect ; arketing; Advertising; winegrowing products; International trade markets;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2013:i:1:mateis2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.