Strategic Personal Branding For Students And Young Professionals
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References listed on IDEAS
- Mateusz Grzesiak, 2018. "Personal Brand Creation in the Digital Age," Springer Books, Springer, number 978-3-319-69697-3, October.
- Amoako, George K. & Okpattah, Bernard K., 2018. "Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market," Technology in Society, Elsevier, vol. 54(C), pages 20-26.
- Rangarajan, Deva & Gelb, Betsy D. & Vandaveer, Amy, 2017. "Strategic personal branding—And how it pays off," Business Horizons, Elsevier, vol. 60(5), pages 657-666.
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Cited by:
- Kresna Wiryananta & Reza Safitri & Bambang Dwi Prasetyo, 2021. "The Importance of Self-Awareness in Building Personal Branding of Brawijaya University Students through Instagram," Technium Social Sciences Journal, Technium Science, vol. 24(1), pages 218-227, October.
- Macalik Joanna, 2023. "Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 41-60, June.
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More about this item
Keywords
Personal branding; Strategic personal branding; Model; Students; Young professionals;All these keywords.
JEL classification:
- M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
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