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Strategic Personal Branding For Students And Young Professionals

Author

Listed:
  • Veronica Ioana ILIEȘ

    (Department of Communication, Public Relations and Advertising, Faculty of Political, Administrative and Communication Studies, Babes - Bolyai University, Cluj-Napoca)

Abstract

In a society dominated more than ever by a competitive environment, self-development can play a key role in gaining the wanted job or internship program for students and young professional. Learning how one can develop a personal branding program in a strategic way is, in this context, an important acquisition. The present study leads to the development of a simple model that young adults can use to create a personal branding process. Following some simple steps, young people aspiring to a successful professional life can have more opportunities and a better start in their professional activity. The study will first follow a literature review of relevant works in personal branding theory. The second objective of the study is to present the model developed by the author and that is used in the activity of creating a personal branding plan with students studying communication and public relations in a university of Romania. The study is based on a cross-sectional observation research method, conducted on a sample of 286 students from a faculty of communication, public relations and advertising in Romania, over a five-year period, students who attended a personal branding course. The results identified the needs and aspirations of students interested in personal development through personal branding strategies and led to the creation of a simple model of personal branding that can be followed by students and young professionals.

Suggested Citation

  • Veronica Ioana ILIEȘ, 2018. "Strategic Personal Branding For Students And Young Professionals," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 43-51, July.
    • Handle: RePEc:cmj:journl:y:2018:i:1:p:43-51
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    References listed on IDEAS

    as
    1. Mateusz Grzesiak, 2018. "Personal Brand Creation in the Digital Age," Springer Books, Springer, number 978-3-319-69697-3, December.
    2. Rangarajan, Deva & Gelb, Betsy D. & Vandaveer, Amy, 2017. "Strategic personal branding—And how it pays off," Business Horizons, Elsevier, vol. 60(5), pages 657-666.
    3. Amoako, George K. & Okpattah, Bernard K., 2018. "Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market," Technology in Society, Elsevier, vol. 54(C), pages 20-26.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Kresna Wiryananta & Reza Safitri & Bambang Dwi Prasetyo, 2021. "The Importance of Self-Awareness in Building Personal Branding of Brawijaya University Students through Instagram," Technium Social Sciences Journal, Technium Science, vol. 24(1), pages 218-227, October.
    2. Macalik Joanna, 2023. "Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 41-60, June.

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    More about this item

    Keywords

    Personal branding; Strategic personal branding; Model; Students; Young professionals;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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