Innovative approaches to examining consumer preferences when choosing wines
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DOI: 10.17221/290/2015-AGRICECON
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- M. Svatoš, 2008. "Selected trends forming European agriculture," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 54(3), pages 93-101.
- C. Raz & D. Piper & R. Haller & H. Nicod & N. Dusart & A. Giboreau, 2008. "From sensory marketing to sensory design : how to drive formulation using consumers' input ?," Post-Print halshs-00348081, HAL.
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Keywords
brand; consumer; EEG; emotion; FaceReader; innovation; neuro-marketing; white wine;All these keywords.
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