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From sensory marketing to sensory design : how to drive formulation using consumers' input ?

Author

Listed:
  • C. Raz
  • D. Piper

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • R. Haller
  • H. Nicod
  • N. Dusart
  • A. Giboreau

Abstract

No abstract is available for this item.

Suggested Citation

  • C. Raz & D. Piper & R. Haller & H. Nicod & N. Dusart & A. Giboreau, 2008. "From sensory marketing to sensory design : how to drive formulation using consumers' input ?," Post-Print halshs-00348081, HAL.
    • Handle: RePEc:hal:journl:halshs-00348081
    as

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    Citations

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    Cited by:

    1. Asioli, Daniele & Canavari, Maurizio & Pignatti, Erika & Obermowe, Tim & Sidali, Katia Laura & Vogt, Christine & Spiller, Achim, 2012. "A Qualitative Analysis of Sensory Experiences and Expectations in the European Organic Market: Findings from Italian and German Consumers," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144945, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Claudia Symmank, 2019. "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, vol. 69(1), pages 39-74, February.
    3. Pavol KITA & Jamal HASAN, 2010. "The main factors on Slovakian consumer’s behavior regarding fast food nutrition," Management & Marketing, Economic Publishing House, vol. 5(1), Spring.
    4. Ozlem GUZEL & Taylan DORTYOL, 2016. "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 28-39.
    5. Elena HORSKA & Jakub BERCIK & Andrzej KRASNODEBSKI & Renata MATYSIK-PEJAS & Hana BAKAYOVA, 2016. "Innovative approaches to examining consumer preferences when choosing wines," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 62(3), pages 124-133.
    6. Pascale Ertus & Céline Jacob & Christine Petr, 2017. "Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?," Post-Print hal-01599008, HAL.

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