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Sustainable Business - The Way To Ensure The Competitiveness And The Efficiency Of Romanian Companies

Author

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  • Mirela-Ionela, Aceleanu

    (The Bucharest University of Economic Studies, Romania)

Abstract

The business world is rapidly changing by globalization, the development of information technologies and the increasing concerns for environment protection. Businesses need to be competitive in a market where not only the profit but also the way of attraction, management and marketing strategies used and care for the environment. The paper presents the Romanian business environment in terms of how companies adapt to trends that are imposed by sustainable development and to requirements for environmental protection. Therefore, there are tracked and analyzed some indicators that capture the extent to which Romanian companies are environmentally responsible. The study shows that in recent years, companies in Romania pay more attention to environmental responsibility, using the benchmark of the large corporations which have developed their businesses in Romania and existing EU legislation. However, the differences between Romania and highly developed countries are still high, and to reduce the development disparities, it should continue the efforts to improve the green management policies and strategies adopted by each firm.

Suggested Citation

  • Mirela-Ionela, Aceleanu, 2016. "Sustainable Business - The Way To Ensure The Competitiveness And The Efficiency Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 176-181.
    • Handle: RePEc:brc:journl:v:34:y:2016:i:4:p:176-181
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    References listed on IDEAS

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    1. Victor DANCIU, 2013. "The sustainable company: new challenges and strategies for more sustainability," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(9(586)), pages 7-26, September.
    2. Mariana Cristina GANESCU, 2012. "Corporate social responsibility, a strategy to create and consolidate sustainable businesses," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(11(576)), pages 91-106, November.
    3. repec:agr:journl:v:9(586):y:2013:i:9(586):p:7-26 is not listed on IDEAS
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    More about this item

    Keywords

    sustainable business; competitiveness; Romanian companies; environment;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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