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Corporate Social Responsibility – A Strategic Approach for Sustainable Business

Author

Listed:
  • Ana Petrina Păun

    (University of Petroșani, Romania)

  • Claudia Isac

    (University of Petroșani, Romania)

Abstract

This paper emphasizes the importance of the role played by social responsibility in supporting sustainable businesses. The first part of the paper displays a short historical evolution and a series of definitions of this concept from the perspective of the social, environment and economic preoccupations of the French and German approaches of the issue concerning sustainable development that appears to meet the needs of nowadays generation. The largest part of the paper displays the advantages of CSR for organizations, employees, and communities as well as the implementation stages of CSR within corporations. The final part of the paper presents three approaches that characterize the practice of corporate social responsibility: the restrictive, cumulative and integrative approaches.

Suggested Citation

  • Ana Petrina Păun & Claudia Isac, 2018. "Corporate Social Responsibility – A Strategic Approach for Sustainable Business," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 171-178.
    • Handle: RePEc:pet:annals:v:18:y:2018:i:1:p:171-178
    as

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    References listed on IDEAS

    as
    1. Victor DANCIU, 2013. "The sustainable company: new challenges and strategies for more sustainability," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(9(586)), pages 7-26, September.
    2. Anca Maria HRISTEA, 2011. "Corporate Social Responsibility – between Desideratum and Reality," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(10(563)), pages 57-74, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    corporate social responsibility; sustainable business; corporations;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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