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The sustainable company: new challenges and strategies for more sustainability

Author

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  • Victor DANCIU

    (The Bucharest University of Economic Studies)

Abstract

The sustainability becomes a model of development only if countries, industries, businesses and citizens become sustainable. The contribution of the business to a promising future should come from a fully integrated sustainability in its DNA and strategies. This paper focuses on the needed sustainable strategies for scaling up the contribution of the companies to sustainable development in the future. At the beginning, we analyze the main theoretical points of view on sustainability. Then, we explain how companies could achieve the sustainability by following the steps of a difficult process and the present performances in sustainability of large companies around the world. Finally, we suggest four strategies that businesses could design and implement in order to scaling up their sustainability in the future. The research has two important conclusions on sustainability in business. One is that the sustainability pays off if it is integrated in the DNA of the companies. The other conclusion says that the companies will succeed to make the needed transformation for achieving a better sustainability in the future only if they design and perform strategies focused on improving sustainability.

Suggested Citation

  • Victor DANCIU, 2013. "The sustainable company: new challenges and strategies for more sustainability," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(9(586)), pages 7-26, September.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:9(586):p:7-26
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    Citations

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    Cited by:

    1. Said Yousef Dwikat & Darwina Arshad & Mohd Noor Mohd Shariff, 2023. "Effect of Competent Human Capital, Strategic Flexibility and Turbulent Environment on Sustainable Performance of SMEs in Manufacturing Industries in Palestine," Sustainability, MDPI, vol. 15(6), pages 1-29, March.
    2. Ana Petrina Păun & Claudia Isac, 2018. "Corporate Social Responsibility – A Strategic Approach for Sustainable Business," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 171-178.
    3. Mühle, Charlotte & Berrones-Flemmig, Claudia Nelly & Hattula, Cansu, 2024. "Sustainability in start-ups: A literature review," IU Discussion Papers - Business & Management 3 (February 2024), IU International University of Applied Sciences.
    4. Anca-Ioana Munteanu & Nicolae Bibu & Marian Nastase & Nicoleta Cristache & Cosmin Matis, 2020. "Analysis of Practices to Increase the Workforce Agility and to Develop a Sustainable and Competitive Business," Sustainability, MDPI, vol. 12(9), pages 1-14, April.
    5. Abdullah Al Mamun & Noorshella Binti Che Nawi & Mohd Asrul Hery Bin Ibrahim & Rajennd Muniady, 2018. "Effect of Economic Vulnerability on Competitive Advantages, Enterprise Performance and Sustainability," Social Sciences, MDPI, vol. 7(4), pages 1-11, April.
    6. Jiayi Lyu & Wanxing Jiang, 2023. "Internationalization Pace, Social Network Effect, and Performance among China’s Platform-Based Companies," Sustainability, MDPI, vol. 15(10), pages 1-21, May.
    7. Roby Setiadi & Kardison Lumban Batu & Harry Soesanto, 2017. "Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 177-192.
    8. Mariana Man & Maria-Mădălina Bogeanu-Popa, 2020. "Impact of Non-Financial Information on Sustainable Reporting of Organisations’ Performance: Case Study on the Companies Listed on the Bucharest Stock Exchange," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    9. Carlo Pugnetti & Sebastian Barth & Lukas Stricker, 2023. "Customer Expectations for Sustainability in the Swiss Insurance Market," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
    10. Kyungbok Kim & Sang-Myung Lee, 2018. "Does Sustainability Affect Corporate Performance and Economic Development? Evidence from the Asia-Pacific region and North America," Sustainability, MDPI, vol. 10(4), pages 1-18, March.
    11. Ghizdeanu Ion & Rabontu Irina-Cecilia & Irina Elena Chirtoc & Gabriela Busan, 2016. "Analysis Of Interdependence Between Arrivals Of Tourists In Boarding Houses, Accommodation Capacity And Relative Poverty Rate To Regional Development Level," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 13-17, February.
    12. H. Trollman & J. A. Colwill, 2020. "A Transformational Change Framework for Developing Ecologically Embedded Manufacturing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(4), pages 341-368, December.
    13. Said Yousef Dwikat & Darwina Arshad & Mohd Noor Mohd Shariff, 2022. "The Influence of Systematic Strategic Planning and Strategic Business Innovation on the Sustainable Performance of Manufacturing SMEs: The Case of Palestine," Sustainability, MDPI, vol. 14(20), pages 1-26, October.
    14. PANȚA Nancy Diana, 2017. "Arguments In Favor Of Moving To A Sustainable Business Model In The Apiary Industry," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(3), pages 159-170, December.
    15. Wan Nurulasiah binti Wan Mustapa & Abdullah Al Mamun & Mohamed Dahlan Ibrahim, 2018. "Development Initiatives, Micro-Enterprise Performance and Sustainability," IJFS, MDPI, vol. 6(3), pages 1-15, August.
    16. Madalina ALBU, 2018. "Relevance Of Economic-Financial Diagnosis In Sustainable Development Of Business," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(1), pages 112-120.
    17. Mirela-Ionela, Aceleanu, 2016. "Sustainable Business - The Way To Ensure The Competitiveness And The Efficiency Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 176-181.

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