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Gletschertourismus ohne Eis? Die Transformation und Positionierung von alpinen Gletschertourismus-Standorten in Zeiten des Klimawandels

Author

Listed:
  • Mayer Marius

    (Hochschule München Fakultät für Tourismus Schachenmeierstraße 35 80636 München Deutschland)

  • Sacher Philipp

    (Georg-August-Universität Göttingen Geographisches Institut, Abteilung Humangeographie Goldschmidtstr. 5 37077 Göttingen Deutschland)

  • Böhme Marc

    (Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus, KMU und Tourismus Universitätsstraße 15, 6020 Innsbruck Österreich)

  • Eckert Marina

    (Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus, KMU und Tourismus Universitätsstraße 15 6020 Innsbruck Österreich)

  • Salim Emmanuel

    (ISTHIA, Université II Jean Jaurès, Toulouse CERTOP (UMR CNRS 5044) 5 Allées Antonio Machado 31058 Toulouse Frankreich)

Abstract

Climate change leads to unprecedented glacier shrinkage in the Alps. Therefore, this contribution analyzes how visitors of glacier tourism sites perceive this transformation and how these sites could position themselves with their main attractions disappearing. Conceptually, we merge the scientific discourse on last chance tourism (LCT) with positioning and Leiper’s tourism attraction systems. We surveyed the motivations and climate change perceptions of visitors at six alpine glacier tourism sites (n=1330) and used latent class analysis to segment visitors. A second survey at Pasterze/Franz-Josefs-Höhe (n=201) provides insights into the positioning of glacier tourism sites and the role of the glacier as nucleus for the destination’s tourism attraction system. Results reveal that LCT motivations are important for visitors across all sites who perceive glaciers as endangered features. The example of the Pasterze shows that for most visitors, the glacier as such is not primarily decisive for the travel decision, but is rather a (diminishing) part of the overall landscape experience. Thus, a LCT positioning would be too narrow as a strategy and too short-sighted, while a transformation from glacier to landscape change destinations seems to be a viable positioning with a more long-term orientation.

Suggested Citation

  • Mayer Marius & Sacher Philipp & Böhme Marc & Eckert Marina & Salim Emmanuel, 2024. "Gletschertourismus ohne Eis? Die Transformation und Positionierung von alpinen Gletschertourismus-Standorten in Zeiten des Klimawandels," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 16(1), pages 15-42.
    • Handle: RePEc:bpj:touwis:v:16:y:2024:i:1:p:15-42:n:1006
    DOI: 10.1515/tw-2024-0006
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    References listed on IDEAS

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    1. Johannes Welling & Þorvarður Árnason & Rannveig Ólafsdóttir, 2020. "Implications of Climate Change on Nature-Based Tourism Demand: A Segmentation Analysis of Glacier Site Visitors in Southeast Iceland," Sustainability, MDPI, vol. 12(13), pages 1-19, July.
    2. Marius Mayer & O. Cenk Demiroglu & Oguzhan Ozcelebi, 2018. "Microclimatic Volatility and Elasticity of Glacier Skiing Demand," Sustainability, MDPI, vol. 10(10), pages 1-14, October.
    3. Sacher, Philipp & Meyerhoff, Jürgen & Mayer, Marius, 2022. "Evidence of the association between deadwood and forest recreational site choices," Forest Policy and Economics, Elsevier, vol. 135(C).
    4. Stephane Hess, 2014. "Latent class structures: taste heterogeneity and beyond," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 14, pages 311-330, Edward Elgar Publishing.
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