IDEAS home Printed from https://ideas.repec.org/a/bpj/nonpfo/v12y2021i4p505-533n2.html
   My bibliography  Save this article

Factors Shaping Public Perceptions of Market-based Activities Undertaken by Canadian Nonprofits

Author

Listed:
  • Turpin Aaron

    (Factor-Inwentash Faculty of Social Work, University of Toronto, Toronto, Canada)

  • Shier Micheal L.

    (Factor-Inwentash Faculty of Social Work, University of Toronto, Toronto, Canada)

  • Handy Femida

    (School of Social Policy and Practice, University of Pennsylvania, Philadelphia, USA)

Abstract

Charitable nonprofits are engaging at increasing rates in market-based activities. This study examined Canadian public perception of nonprofits’ market-based activities. Latent variables for trust, financial accountability, transparency, direct and general familiarity, understanding of nonprofit roles in service delivery and advocacy, and orientation towards market-based activities were created using a secondary dataset of nationally representative Canadians (n = 3853). Results show that positive perceptions of market-based activities of nonprofits are influenced by familiarity of nonprofits, accepting their advocacy role, and perceiving them as being accountable. Those with stronger views of nonprofits as providers of direct service had unfavorable perceptions of the nonprofit’s market-based activities. The findings have implications for nonprofit managers who engage in market-based activities and want to promote a positive orientation to these endeavors to engage consumers and investors.

Suggested Citation

  • Turpin Aaron & Shier Micheal L. & Handy Femida, 2021. "Factors Shaping Public Perceptions of Market-based Activities Undertaken by Canadian Nonprofits," Nonprofit Policy Forum, De Gruyter, vol. 12(4), pages 505-533, December.
    • Handle: RePEc:bpj:nonpfo:v:12:y:2021:i:4:p:505-533:n:2
    DOI: 10.1515/npf-2020-0003
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/npf-2020-0003
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.
    File URL: https://libkey.io/10.1515/npf-2020-0003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Daniel Arenas & Josep Lozano & Laura Albareda, 2009. "The Role of NGOs in CSR: Mutual Perceptions Among Stakeholders," Journal of Business Ethics, Springer, vol. 88(1), pages 175-197, August.
    2. Saerom Lee & Lisa E Bolton & Karen Page Winterich & Vicki MorwitzEditor & Lauren BlockAssociate Editor, 2017. "To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 853-876.
    3. Michael R. Ford & Douglas M. Ihrke, 2016. "Comparing Nonprofit Charter and Traditional Public School Board Member Perceptions of the Public, Conflict, and Financial Responsibility: Is there a difference and does it matter?," Public Management Review, Taylor & Francis Journals, vol. 18(7), pages 972-992, August.
    4. Alicia Schatteman, 2013. "Nonprofit Accountability: To Whom and for What? An Introduction to the Special Issue," International Review of Public Administration, Taylor & Francis Journals, vol. 18(3), pages 1-6, December.
    5. Tahir Mahmood Ali & Sana Gull, 2016. "Government Funding to the NGOs," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(6), pages 51-61, October.
    6. Riley, W.J. & Bender, K. & Lownik, E., 2012. "Public health department accreditation implementation: Transforming public health department performance," American Journal of Public Health, American Public Health Association, vol. 102(2), pages 237-242.
    7. Robert Silverman, 2009. "Perceptions of Nonprofit Funding Decisions: A Survey of Local Public Administrators and Executive Directors of Community-Based Housing Organizations (CBHOs)," Public Organization Review, Springer, vol. 9(3), pages 235-246, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carlson, Laura A. & Bitsch, Vera, 2018. "Social sustainability in the ready-made-garment sector in Bangladesh: an institutional approach to supply chains," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(2), March.
    2. Joon-Bum Yi & Se-Hak Chun, 2022. "The Effect of Cash Incentive Projects on the Social Value Performances of Social Enterprises: An Empirical Analysis of SK’s Social Progress Credit in Korea," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    3. Riccardo Torelli & Federica Balluchi & Katia Furlotti, 2020. "The materiality assessment and stakeholder engagement: A content analysis of sustainability reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 470-484, March.
    4. Mihaela Păceşilă & Sofia Elena Colesca, 2020. "Insights on Social Responsibility of NGOS," Systemic Practice and Action Research, Springer, vol. 33(3), pages 311-339, June.
    5. Lamin B. Ceesay, 2020. "Exploring the Influence of NGOs in Corporate Sustainability Adoption: Institutional-Legitimacy Perspective," Jindal Journal of Business Research, , vol. 9(2), pages 135-147, December.
    6. Simona Romani & Silvia Grappi & Richard P. Bagozzi, 2016. "Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products," Journal of Business Ethics, Springer, vol. 135(2), pages 253-264, May.
    7. Deegan, Craig & Islam, Muhammad Azizul, 2014. "An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains," The British Accounting Review, Elsevier, vol. 46(4), pages 397-415.
    8. Viveros, Hector, 2017. "Unpacking stakeholder mechanisms to influence corporate social responsibility in the mining sector," Resources Policy, Elsevier, vol. 51(C), pages 1-12.
    9. Tzu-Kuan Chiu & Yi-Hsin Wang, 2015. "Determinants of Social Disclosure Quality in Taiwan: An Application of Stakeholder Theory," Journal of Business Ethics, Springer, vol. 129(2), pages 379-398, June.
    10. Charles H. Cho & Matias Laine & Robin W. Roberts & Michelle Rodrigue, 2018. "The Frontstage and Backstage of Corporate Sustainability Reporting: Evidence from the Arctic National Wildlife Refuge Bill," Journal of Business Ethics, Springer, vol. 152(3), pages 865-886, October.
    11. Anna Remišová & Anna Lašáková & Alexandra Bohinská, 2019. "Reasons of Unethical Business Practices in Slovakia: The Perspective of Non-Governmental Organizations' Representatives," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(2), pages 565-581.
    12. Gang Tian & Gabriel Dodzi Pekyi & Haojia Chen & Huaping Sun & Xiaoling Wang, 2021. "Sustainability-Conscious Stakeholders and CSR: Evidence from IJVs of Ghana," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    13. Susana C. Esper & Luciano Barin-Cruz & Jean-Pascal Gond, 2024. "Engaging Stakeholders During Intergovernmental Conflict: How Political Attributions Shape Stakeholder Engagement," Journal of Business Ethics, Springer, vol. 191(1), pages 1-27, April.
    14. Dorothea Baur & Hans Schmitz, 2012. "Corporations and NGOs: When Accountability Leads to Co-optation," Journal of Business Ethics, Springer, vol. 106(1), pages 9-21, March.
    15. Xu, Chengxin & Li, Huafang, 2021. "Resource Publicness Matters in Organizational Perceptions," OSF Preprints 7q3v8, Center for Open Science.
    16. Sylvaine Poret, 2014. "Corporate-NGO partnerships in CSR activities: why and how?," Working Papers hal-01070474, HAL.
    17. Olivier Beaumais & Mireille Chiroleu-Assouline, 2024. "Unaware corporate social responsibility: impact of firm size, motivations and external pressures," Applied Economics, Taylor & Francis Journals, vol. 56(20), pages 2386-2406, April.
    18. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).
    19. Marwa Sahnoun, 2018. "Does Health Expenditure Increase Economic Growth: Evidence from Tunisia," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 21(67), pages 126-144, March.
    20. Waris Ali & Jedrzej George Frynas, 2018. "The Role of Normative CSR‐Promoting Institutions in Stimulating CSR Disclosures in Developing Countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 373-390, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:nonpfo:v:12:y:2021:i:4:p:505-533:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.