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(A)symmetry, (Non)linearity and Hysteresis of Pricing-To-Market: Evidence from German Sugar Confectionery Exports

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  • Fedoseeva Svetlana

    (Center for International Development and Environmental Research (ZEU), Justus Liebig University, Senckenbergstrasse 3, 35390 Giessen, Germany)

Abstract

Pricing-to-market (PTM) is often reported to be adopted by exporters, who have invested in their presence on international markets and are interested in keeping and developing their market shares. Then, a markup adjustment is used to partially offset changes of the exchange rate, which are unfavorable for their foreign customers, in order to keep the price level in the importer’s currency relatively unchanged. With only few exceptions, empirical literature often considers PTM adjustments to be linear and symmetric. If asymmetry is allowed, PTM is often regarded as contemporaneous, which is a very simplifying assumption, given the goals pursued by exporters employing PTM strategies. This paper applies the dynamic autoregressive distributed lag (ADRL) approach popularized by Pesaran, Shin, and Smith (2001) and its nonlinear extension by Shin, Yu, and Greenwood-Nimmo (2011) to the data of German sugar confectionery exports to various destination markets. It turns out that in the long-run PTM is neither linear nor symmetric.

Suggested Citation

  • Fedoseeva Svetlana, 2013. "(A)symmetry, (Non)linearity and Hysteresis of Pricing-To-Market: Evidence from German Sugar Confectionery Exports," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 11(1), pages 69-85, January.
    • Handle: RePEc:bpj:bjafio:v:11:y:2013:i:1:p:1-17:n:5
    DOI: 10.1515/jafio-2013-0003
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    Cited by:

    1. Fedoseeva, Svetlana, 2014. "Are Agri-food Exports any Special? Exchange Rate Nonlinearities in European Exports to the US," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 63(04), pages 1-12, December.
    2. Gafarova, Gulmira & Perekhozhuk, Oleksandr & Glauben, Thomas, 2015. "Price discrimination and pricing-to-market behavior of Black Sea region wheat exporters," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 47(3), pages 287-316.
    3. Fedoseeva, Svetlana, 2014. "Are Agri-food Exports any Special? Exchange Rate Nonlinearities in European Exports to the US," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 63(4).
    4. Ansgar Belke & Matthias Göcke & Laura Werner, 2014. "Hysteresis Effects in Economics – Different Methods for Describing Economic Path-dependence," Ruhr Economic Papers 0468, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
    5. Philip Dawson & Matthew Gorton & Carmen Hubbard & Lionel Hubbard, 2017. "Pricing-To-Market Analysis: The Case of EU Wheat Exports," Journal of Agricultural Economics, Wiley Blackwell, vol. 68(1), pages 301-315, February.
    6. Fedoseeva, Svetlana & Werner, Laura M., 2014. "Questionning pricing-to-market linearity: partial sum decomposition approach applied to beer exports," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182784, European Association of Agricultural Economists.
    7. Svetlana Fedoseeva & Laura M. Werner, 2016. "How linear is pricing-to-market? Empirical assessment of hysteresis and asymmetry of PTM," Empirical Economics, Springer, vol. 50(3), pages 1065-1090, May.
    8. Belke, Ansgar & Göcke, Matthias & Werner, Laura, 2014. "Hysteresis Effects in Economics – Different Methods for Describing Economic Path-dependence," Ruhr Economic Papers 468, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    9. Jin Seo Cho & Matthew Greenwood‐Nimmo & Yongcheol Shin, 2023. "Recent developments of the autoregressive distributed lag modelling framework," Journal of Economic Surveys, Wiley Blackwell, vol. 37(1), pages 7-32, February.
    10. repec:zbw:rwirep:0468 is not listed on IDEAS
    11. Heiko Dreyer & Svetlana Fedoseeva, 2016. "Gravity Models and Asymmetric Exchange Rate Effects: Insights from German Beer Exports," Agribusiness, John Wiley & Sons, Ltd., vol. 32(2), pages 289-295, April.
    12. Svetlana Fedoseeva & Laura M. Werner, 2014. "Asymmetry and Hysteresis: Two Perspectives on Pricing-to-Market Nonlinearity," Working Papers 2014.02, International Network for Economic Research - INFER.

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    More about this item

    Keywords

    pricing-to-market; asymmetric cointegration; nonlinear ARDL model; sugar confectionery;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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