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Ewom Impact On Hotels Rank: Comparative Study Between Cities From Romania

Author

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  • CRISTIAN Mihai

    (Lucian Blaga University of Sibiu)

Abstract

The use of eWOM has been growing ever since the spread of the internet world-wide. In the tourism sector electronic word-of-mouth became a key factor in deci-sion-making and behavior of the Internet users, generating useful information about a certain location. In this article we will approach the word of mouth on the tourism websites and applications. This paper’s aim, aside from a comparative analysis between four important cities from Romania, it is a research on how the eWOM affects the hotel general score from OTA websites like booking.com and tripadvisor.com.

Suggested Citation

  • CRISTIAN Mihai, 2019. "Ewom Impact On Hotels Rank: Comparative Study Between Cities From Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(5), pages 7-18, December.
    • Handle: RePEc:blg:reveco:v:71:y:2019:i:5:p:7-18
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/71501cristian.pdf
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    References listed on IDEAS

    as
    1. Baka, Vasiliki, 2016. "The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector," Tourism Management, Elsevier, vol. 53(C), pages 148-162.
    2. Tony Simons, 2002. "Behavioral Integrity: The Perceived Alignment Between Managers' Words and Deeds as a Research Focus," Organization Science, INFORMS, vol. 13(1), pages 18-35, February.
    3. Mellinas, Juan Pedro & Martínez María-Dolores, Soledad-María & Bernal García, Juan Jesús, 2016. "Effects of the Booking.com scoring system," Tourism Management, Elsevier, vol. 57(C), pages 80-83.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    eTourism; Online Review; eWom;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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