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Corporate Sustainability – From A Fuzzy Concept To A Coherent Reality

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  • OGREAN Claudia

    (Lucian Blaga University of Sibiu, Romania)

  • HERCIU Mihaela

    (Lucian Blaga University of Sibiu, Romania)

Abstract

During the last few decades, the search for sustainability has experienced a tremendous momentum, encompassing all the levels of the global system. Fuelled by complex (both proactive and reactive) motivators, the process has surpassed the characteristics of an intellectual endeavor – more preoccupied by idealist goals, and less focused on the actual means to achieve them – and has proved that it can successfully be transposed into the corporate real world – of decision making, objective assessment, and relentless scrutiny. The paper aims to (broadly) explore the world of the most sustainable corporations – based on a descriptive (factual and dynamic) analysis of Corporate Knights’ annual rankings (2016-2018) of the World’s Most Sustainable Corporations – in order to: (a). determine (by comparing and contrasting) the main features these organizations – able to transform the fuzzy concept of corporate sustainability into a coherent reality – display; and (b). set the premises for future (narrower) researches – aiming to explain the “how-s” behind the design, development and implementation of the strategies these corporations follow in their search for (sustainable) competitiveness.

Suggested Citation

  • OGREAN Claudia & HERCIU Mihaela, 2018. "Corporate Sustainability – From A Fuzzy Concept To A Coherent Reality," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 13(1), pages 112-127, December.
    • Handle: RePEc:blg:journl:v:13:y:2018:i:1:p:112-127
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/13110ogrean&herciu.pdf
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    References listed on IDEAS

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    1. Caroline D. Ditlev‐Simonsen & Atle Midttun, 2011. "What motivates managers to pursue corporate responsibility? a survey among key stakeholders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 25-38, January.
    2. Rupert J. Baumgartner & Daniela Ebner, 2010. "Corporate sustainability strategies: sustainability profiles and maturity levels," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(2), pages 76-89.
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    2. Violeta Jovanović & Sunčica Stanković & Vesna Krstić, 2023. "Environmental, Social and Economic Sustainability in Mining Companies as a Result of the Interaction between Knowledge Management and Green Innovation—The SEM Approach," Sustainability, MDPI, vol. 15(16), pages 1-15, August.

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