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Analysis of the Main Corporate Social Responsibility Drivers and Barriers and Their Foreseeable Evolution—Evidence from Two Leading Multinationals: The Airbus and TASL Cases

Author

Listed:
  • Rafael García Martín

    (CMI Business School, Conscious Management Institute, 28006 Madrid, Spain)

  • Alfonso Duran-Heras

    (Department of Mechanical Engineering (Engineering Management Area), Carlos III University, 28911 Leganés, Spain)

  • Karen Reina Sánchez

    (Department of Mechanical Engineering (Engineering Management Area), Carlos III University, 28911 Leganés, Spain)

Abstract

This article undertakes a comparative analysis of the corporate social responsibility (CSR) drivers and barriers in the European multinational Airbus and the Indian Tata Advanced Systems Ltd. (TASL), both in their current, as-is state, and in the desirable future, should-be state. These in-depth case studies are based on structured interviews, complemented with a survey. The research findings provide qualified, bounded support to the currently preponderant view among CSR scholars, regarding both the preeminent role of the internal (vs. external) drivers and the key importance of moral-driven (vs. profit-driven) drivers such as the values of the top management. The caveat here reflects that, contingent on cultural issues, individual companies might not have reached this state yet. Furthermore, these findings suggest that the current CSR situation could be characterized as contingent, transitional and convergent; the practical implications for the various CSR stakeholders of this characterization are discussed. The most salient trait, convergence, suggests the existence of a certain commonality in CSR’s foreseeable evolutionary path, even among disparate companies, converging on such aspects as the ever-increasing role of the value system and of the shared, internalized company culture, and the shift of CSR’s role from obligation to potential source of competitive advantage.

Suggested Citation

  • Rafael García Martín & Alfonso Duran-Heras & Karen Reina Sánchez, 2022. "Analysis of the Main Corporate Social Responsibility Drivers and Barriers and Their Foreseeable Evolution—Evidence from Two Leading Multinationals: The Airbus and TASL Cases," Sustainability, MDPI, vol. 14(13), pages 1-23, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:8167-:d:855633
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    References listed on IDEAS

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    1. Rafael García Martín & Alfonso Duran-Heras & Karen Reina Sánchez, 2023. "Influence of Leadership Styles on Sustainable Development for Social Reconstruction: Current Outcomes and Advisable Reorientation for Two Aerospace Multinationals—Airbus and TASL," Sustainability, MDPI, vol. 15(19), pages 1-29, September.

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