IDEAS home Printed from https://ideas.repec.org/a/bla/jomstd/v61y2024i5p2137-2180.html
   My bibliography  Save this article

Period Power: Organizational Stigma, Multimodality, and Social Entrepreneurship in the Menstrual Products Industry

Author

Listed:
  • Mirjam D. Werner
  • Maria Carmen Punzi
  • A. J. K. Turkenburg

Abstract

In this article, we contribute to the recent direction in the organizational stigma literature that focuses on stigma as providing opportunities for organizations. Drawing on a qualitative abductive study of 90 social enterprises in the menstrual products industry, we extend the literature by showing how the organizational form of social enterprises allows them to put the societal issue of menstruation stigma at the core of their ventures. Specifically, we find that these social enterprises take a disruptive strategy, and we elaborate on the tactics of normalization and moralization on which they draw by highlighting the essential role of multimodality in the process of destigmatizing menstruation. In light of the tabooed nature of menstruation, this multimodal approach is key to challenging existing hidden, taken‐for‐granted norms around menstruation and supplanting them with alternative ones. Our study has important implications for the literatures on organizational stigma, social enterprises, and multimodality and points to their strong conceptual complementarity for understanding processes of societal change.

Suggested Citation

  • Mirjam D. Werner & Maria Carmen Punzi & A. J. K. Turkenburg, 2024. "Period Power: Organizational Stigma, Multimodality, and Social Entrepreneurship in the Menstrual Products Industry," Journal of Management Studies, Wiley Blackwell, vol. 61(5), pages 2137-2180, July.
    • Handle: RePEc:bla:jomstd:v:61:y:2024:i:5:p:2137-2180
    DOI: 10.1111/joms.12974
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joms.12974
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joms.12974?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cynthia E. Devers & Todd Dewett & Yuri Mishina & Carrie A. Belsito, 2009. "A General Theory of Organizational Stigma," Organization Science, INFORMS, vol. 20(1), pages 154-171, February.
    2. Renate E. Meyer & Dennis Jancsary & Markus Höllerer & Eva Boxenbaum, 2018. "The role of verbal and visual text in the process of institutionalization," Post-Print hal-01535194, HAL.
    3. Piazza, Alessandro & Perretti, Fabrizio, 2015. "Categorical Stigma and Firm Disengagement: Nuclear Power Generation in the United States, 1970-2000," OSF Preprints xqkdj, Center for Open Science.
    4. Alessandro Piazza & Fabrizio Perretti, 2015. "Categorical Stigma and Firm Disengagement: Nuclear Power Generation in the United States, 1970–2000," Organization Science, INFORMS, vol. 26(3), pages 724-742, June.
    5. Joanne Martin, 1990. "Deconstructing Organizational Taboos: The Suppression of Gender Conflict in Organizations," Organization Science, INFORMS, vol. 1(4), pages 339-359, November.
    6. Edward J. Carberry & Brayden G King, 2012. "Defensive Practice Adoption in the Face of Organizational Stigma: Impression Management and the Diffusion of Stock Option Expensing," Journal of Management Studies, Wiley Blackwell, vol. 49(7), pages 1137-1167, November.
    7. David Barberá-Tomás & Itziar Castelló & Frank de Bakker & Charlene Zietsma, 2019. "Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change," Post-Print hal-02511088, HAL.
    8. Chatterjee, Ira & Cornelissen, Joep & Wincent, Joakim, 2021. "Social entrepreneurship and values work: The role of practices in shaping values and negotiating change," Journal of Business Venturing, Elsevier, vol. 36(1).
    9. Angelique Slade Shantz & Eileen Fischer & Aurora Liu & Moren Lévesque, 2019. "Spoils from the Spoiled: Strategies for Entering Stigmatized Markets," Journal of Management Studies, Wiley Blackwell, vol. 56(7), pages 1260-1286, November.
    10. A. Rebecca Reuber & Anna Morgan-Thomas, 2019. "Communicating Moral Legitimacy in Controversial Industries: The Trade in Human Tissue," Journal of Business Ethics, Springer, vol. 154(1), pages 49-63, January.
    11. Tiffany L. Galvin & Marc J. Ventresca & Bryant A. Hudson, 2004. "Contested Industry Dynamics," International Studies of Management & Organization, Taylor & Francis Journals, vol. 34(4), pages 56-82, January.
    12. Bryant Ashley Hudson & Gerardo A. Okhuysen, 2009. "Not with a Ten-Foot Pole: Core Stigma, Stigma Transfer, and Improbable Persistence of Men's Bathhouses," Organization Science, INFORMS, vol. 20(1), pages 134-153, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lai Si Tsui‐Auch & Dongdong Huang & Jun Jie Yang & Si Zheng Koh, 2022. "Double Trouble: Containing Public Disapproval Arising from an Interplay of Stigmatized Categories," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2101-2123, December.
    2. Bryant Ashley Hudson & Karen D. W. Patterson & Thomas J. Roulet & Wesley S. Helms & Kimberly Elsbach, 2022. "Organizational Stigma: Taking Stock and Opening New Areas for Research," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 1899-1914, December.
    3. Gro Kvåle & Zuzana Murdoch, 2022. "Shame On You! Unpacking the Individual and Organizational Implications of Engaging with a Stigmatized Organization," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2024-2066, December.
    4. Mohamad Sadri & Alessandro Piazza & Kam Phung & Wesley Helms, 2023. "The disparate economic outcomes of stigma: Evidence from the arms industry," Strategic Management Journal, Wiley Blackwell, vol. 44(10), pages 2489-2533, October.
    5. Alessandro Piazza & Grace L. Augustine, 2022. "Nevertheless, They Persisted: How Patterns of Opposition and Support Shaped the Survival of U.S. Abortion Clinics," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2124-2153, December.
    6. Thomas Roulet, 2019. "Les Evaluations Sociales en Stratégie : Légitimité, Réputation, Statut, Stigmate et Cie," Post-Print hal-01970557, HAL.
    7. Jia Xu & Jiuchang Wei & Haipeng (Allan) Chen, 2019. "Strategic responses of stigmatized Chinese manufacturing firms to formal and informal environmental regulative pressures through enhanced corporate social responsibility effort," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1235-1260, November.
    8. Elizabeth Goodrick & Jennifer Ling Bagdasarian & Lee C. Jarvis, 2022. "Not on Skid Row: Stigma Management in Addiction Treatment Organizations," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2067-2100, December.
    9. Augustine, Grace L. & Piazza, Alessandro, 2021. "Category Evolution under Conditions of Stigma: The Segregation of Abortion Provision into Specialist Clinics in the United States," OSF Preprints fzqa6, Center for Open Science.
    10. Birton J. Cowden & Joshua S. Bendickson & Blake D. Mathias & Shelby J. Solomon, 2022. "Straight OUTTA Detroit: Embracing Stigma as Part of the Entrepreneurial Narrative," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 1915-1949, December.
    11. George I. Kassinis & Adam A. Kay & Giorgos Papagiannakis & Pavlos A. Vlachos, 2022. "Stigma as Moral Insurance: How Stigma Buffers Firms from the Market Consequences of Greenwashing," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2154-2190, December.
    12. Lamin, Anna & Livanis, Grigorios, 2020. "Do third-party certifications work in a weak institutional environment?," Journal of International Management, Elsevier, vol. 26(2).
    13. Jia Xu & Jiuchang Wei & Liangdong Lu, 2019. "Strategic stakeholder management, environmental corporate social responsibility engagement, and financial performance of stigmatized firms derived from Chinese special environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1027-1044, September.
    14. Alessandro Piazza & Fabrizio Perretti, 2015. "Categorical Stigma and Firm Disengagement: Nuclear Power Generation in the United States, 1970–2000," Organization Science, INFORMS, vol. 26(3), pages 724-742, June.
    15. Dewan, Yasir, 2019. "Corporate crime and punishment : The role of status and ideology," Other publications TiSEM 08d87b94-7449-4a1f-a3ae-0, Tilburg University, School of Economics and Management.
    16. Gro Kvåle & Zuzana Murdoch, 2022. "Making Sense of Stigmatized Organizations: Labelling Contests and Power Dynamics in Social Evaluation Processes," Journal of Business Ethics, Springer, vol. 178(3), pages 675-693, July.
    17. Luis Diestre & Juan Santaló, 2020. "Why Do Firms Suffer Differently from Input Stigmatization? The Costs of Removing Stigmatized Inputs," Organization Science, INFORMS, vol. 31(1), pages 47-66, January.
    18. Mario Campana & Katherine Duffy & Maria Rita Micheli, 2022. "‘We're all Born Naked and the Rest is Drag’: Spectacularization of Core Stigma in RuPaul's Drag Race," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 1950-1986, December.
    19. Ranxin Liao & Jungwon Min, 2021. "How the Public Shaming of Peers Enhances Corporate Social Performance: Evidence from Blacklisted Firms in Japan," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
    20. Roulet, Thomas, 2015. "Qu’il est bon d’être méchant! Paradoxe de l’illégitimité organisationnelle dans le contexte des banques d’investissement [It feels so good to be bad! Paradox of organizational illegitimacy in the c," MPRA Paper 61811, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jomstd:v:61:y:2024:i:5:p:2137-2180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-2380 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.