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The role of verbal and visual text in the process of institutionalization

Author

Listed:
  • Renate E. Meyer

    (CBS - Copenhagen Business School [Copenhagen], WU Wien - Vienna University of Business and Economics - Vienna University of Business and Economics)

  • Dennis Jancsary

    (WU Wien - Vienna University of Business and Economics - Vienna University of Business and Economics)

  • Markus Höllerer

    (WU Wien - Vienna University of Business and Economics - Vienna University of Business and Economics, UNSW - University of New South Wales [Sydney])

  • Eva Boxenbaum

    (CBS - Copenhagen Business School [Copenhagen], CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

In this article, we develop novel theory on the differentiated impact of verbal and visual texts on the emergence, rise, establishment, and consolidation of institutions. Integrating key insights from social semiotics into a discursive model of institutionalization, we identify distinct affordances of verbal and visual text based on the constitutive features of the respective semiotic modes. In an effort to extend scholarly inquiry into the relationship of text and institutions, we develop a set of propositions on how and under which conditions verbal and visual text, respectively, facilitate the institutionalization of novel ideas in each stage of the process. Our theory development has implications for research on institutions as communicative accomplishments, contributes to the nascent line of multimodal research, and provides novel insights into institutional emergence.

Suggested Citation

  • Renate E. Meyer & Dennis Jancsary & Markus Höllerer & Eva Boxenbaum, 2018. "The role of verbal and visual text in the process of institutionalization," Post-Print hal-01535194, HAL.
    • Handle: RePEc:hal:journl:hal-01535194
    DOI: 10.5465/amr.2014.0301
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    Citations

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    Cited by:

    1. Ruggiero, Pasquale & Bachiller, Patricia, 2023. "Seeing more than reading:The visual mode in utilities' sustainability reports," Utilities Policy, Elsevier, vol. 83(C).
    2. Alex Bitektine & Patrick Haack & Joel Bothello & Johanna Mair, 2020. "Inhabited Actors: Internalizing Institutions through Communication and Actorhood Models," Journal of Management Studies, Wiley Blackwell, vol. 57(4), pages 885-897, June.
    3. Jianming Zhang & Gongqian Liang & Taiwen Feng & Chunlin Yuan & Wenbo Jiang, 2020. "Green innovation to respond to environmental regulation: How external knowledge adoption and green absorptive capacity matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 39-53, January.
    4. Ishva Minefee & Marcelo Bucheli, 2021. "MNC responses to international NGO activist campaigns: Evidence from Royal Dutch/Shell in apartheid South Africa," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(5), pages 971-998, July.
    5. Robert W. Faff & Sebastian Kernbach, 2021. "A visualisation approach for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(4), pages 5177-5197, December.
    6. Renate E. Meyer & Eero Vaara, 2020. "Institutions and Actorhood as Co‐Constitutive and Co‐Constructed: The Argument and Areas for Future Research," Journal of Management Studies, Wiley Blackwell, vol. 57(4), pages 898-910, June.
    7. Sarah Maire & Sébastien Liarte, 2018. "Building on visuals : Taking stock and moving ahead," Post-Print hal-03026729, HAL.
    8. Elizabeth Goodrick & Jennifer Ling Bagdasarian & Lee C. Jarvis, 2022. "Not on Skid Row: Stigma Management in Addiction Treatment Organizations," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2067-2100, December.
    9. Ronzani, Matteo & Gatzweiler, Marian Konstantin, 2022. "The lure of the visual: Multimodality, simplification, and performance measurement visualizations in a megaproject," Accounting, Organizations and Society, Elsevier, vol. 97(C).

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