Placing Knowledge Management in Context

ABSTRACT We welcome the increased emphasis on practice‐based theories of knowing as an alternative to the more representational, knowledge‐as‐object approaches which have characterised many organizational attempts at ‘knowledge management’ to date. Building on the findings of a short empirical study into the ‘knowledge management’ initiatives of a global software organization, which highlighted the value of rich context in the generation of meaning, we seek to shed some light on a perceived confusion about the nature of organizational context. We show such context to be an inseparable part of knowing, which it creates and by which it is defined, and re‐use Blackler's (1995) taxonomy of ‘knowledge types’ to illustrate the relational interaction between shared and deeply personal components of context. Finally, we use these insights to suggest a way in which organizations may be able to derive more value from their investments in internal initiatives by increasing their ability to support knowing – and hence the generation of meaning – amongst their employees.