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Data, digital markets, and the economic value of privacy

Author

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  • Luca Zamparini

    (University of Salento, Lecce, Italy)

Abstract

The paper considers the role that the development of digital markets has played on the economic value of privacy in the last decades. It first discusses the possible definitions of privacy by highlighting the high degree of heterogeneity. It then assesses the economic value of privacy and how it has been influenced by digital technologies, in terms of costs, benefits and externalities. The paper also examines the digital paradox, i.e. the dichotomy between privacy attitudes and privacy behavior. It then proposes a series of empirical findings on the value of digital privacy, by underscoring the high degree of contextuality of this measure. Lastly, the paper discusses the relevance of regulations, especially the General Data Protection Regulation by the EU and the California Privacy Rights Act, to meet the requirements of fair information practices and their economic effects.

Suggested Citation

  • Luca Zamparini, 2024. "Data, digital markets, and the economic value of privacy," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 15, pages 147-164, December.
    • Handle: RePEc:jes:journl:y:2024:v:15(2):p:147-164
    DOI: https://doi.org/10.47743/ejes-2024-0208
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