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Exploring the Phenomenon of Selfie-Posting Behavior among Social Media Users

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  • Norsyazwani Mohd Ramli
  • Syukrina Alini Mat Ali
  • Noorain Mohamad Yunus
  • Sri Fatiany Abdul Kader Jailani
  • Nor Diyana Mohammed Shobri

Abstract

In the present day, the act of posting self-portraits, also known as selfies, is widely regarded as one of the most prevalent behaviors linked to the use of social media. Taking a selfie opens a new set of windows for activating specific identities, and over time and with readily available technological means, individuals are able to carefully construct online identities by editing their appearance and idealizing their self-portraits. The research discusses selfie-posting behavior in which to find out what the users are doing or constructing selfies before posting them. The primary aim of the current research is to examine these steps, specifically the context in motives, pre-occupation, selection of selfies, and selfie editing before posting. This study intended to focus on the social media users among Malaysians who engage in selfie activities. This research used a nonprobability sampling design, which is purposive sampling. The online questionnaire was administered as a cross-sectional survey, with data collected within a few months. This survey received 150 responses, and PLS SEM 4.0 was used to gather and analyze the data. Given the Selfie-Stadium Model, the finding showed that all variables are statistically significantly correlated to the following step. This research provides practical insights for developers to explore novel methods of improving device functionality and leveraging multitasking capabilities. Additionally, social media users can fully utilize device functions and benefit from technological advancements.

Suggested Citation

  • Norsyazwani Mohd Ramli & Syukrina Alini Mat Ali & Noorain Mohamad Yunus & Sri Fatiany Abdul Kader Jailani & Nor Diyana Mohammed Shobri, 2024. "Exploring the Phenomenon of Selfie-Posting Behavior among Social Media Users," Information Management and Business Review, AMH International, vol. 16(1), pages 94-105.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:1:p:94-105
    DOI: 10.22610/imbr.v16i1(I)S.3733
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    References listed on IDEAS

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    1. Daria J. Kuss & Mark D. Griffiths, 2017. "Social Networking Sites and Addiction: Ten Lessons Learned," IJERPH, MDPI, vol. 14(3), pages 1-17, March.
    2. Guadamuz, Andrés, 2016. "The monkey selfie: copyright lessons for originality in photographs and internet jurisdiction," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 5(1), pages 1-12.
    3. Lucia Monacis & Mark D. Griffiths & Pierpaolo Limone & Maria Sinatra & Rocco Servidio, 2020. "Selfitis Behavior: Assessing the Italian Version of the Selfitis Behavior Scale and Its Mediating Role in the Relationship of Dark Traits with Social Media Addiction," IJERPH, MDPI, vol. 17(16), pages 1-17, August.
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