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Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability

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Listed:
  • L. Lin Ong
  • Alexa K. Fox
  • Laurel Aynne Cook
  • Claire Bessant
  • Pingping Gan
  • Mariea Grubbs Hoy
  • Emma Nottingham
  • Beatriz Pereira
  • Stacey Barell Steinberg

Abstract

Sharenting (using social media to share content about one's child) is a progressively common phenomenon enabled by society's increased connection to digital technology. Although it can encourage positive connections to others, it also creates concerns related to children's privacy and well‐being. In this paper, we establish boundaries and terminology related to sharenting in an evolving digital world. We conceptualize a modern sharenting ecosystem involving key stakeholders (parents, children, community, commercial institutions, and policymakers), by applying consumer vulnerability theory to explore the increased online connection that occurs as work, school, and socialization become increasingly more virtual. Next, we expand the characterization of sharenting by introducing a spectrum of sharenting awareness that categorizes three types of sharenting (active, passive, and invisible). Finally, we provide a research agenda for policymakers and consumer welfare researchers.

Suggested Citation

  • L. Lin Ong & Alexa K. Fox & Laurel Aynne Cook & Claire Bessant & Pingping Gan & Mariea Grubbs Hoy & Emma Nottingham & Beatriz Pereira & Stacey Barell Steinberg, 2022. "Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1106-1126, September.
    • Handle: RePEc:bla:jconsa:v:56:y:2022:i:3:p:1106-1126
    DOI: 10.1111/joca.12462
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    References listed on IDEAS

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    1. Romero-Rodríguez, José-M. & Kopecký, Kamil & García-González, Abel & Gómez-García, Gerardo, 2022. "Sharing images or videos of minors online: Validation of the Sharenting Evaluation Scale (SES)," Children and Youth Services Review, Elsevier, vol. 136(C).
    2. Verswijvel, Karen & Walrave, Michel & Hardies, Kris & Heirman, Wannes, 2019. "Sharenting, is it a good or a bad thing? Understanding how adolescents think and feel about sharenting on social network sites," Children and Youth Services Review, Elsevier, vol. 104(C), pages 1-1.
    3. Wagner, Amina & Gasche, Lisa Alina, 2018. "Sharenting: Making Decisions about Other's Privacy on Social Networking Sites," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 90477, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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