IDEAS home Printed from https://ideas.repec.org/a/bla/econom/v89y2022i353p82-109.html
   My bibliography  Save this article

Evaluating the Impact of Entrepreneurship Edutainment in Egypt: An Experimental Approach

Author

Listed:
  • Ghada Barsoum
  • Bruno Crépon
  • Drew Gardiner
  • Bastien Michel
  • William Parienté

Abstract

We measure the impact of an edutainment television programme specifically designed to promote entrepreneurship among young adult viewers in Egypt. We implemented a randomized controlled trial following a non‐symmetric encouragement design and using cheap scalable incentives to measure the impact of the intervention. While the impact of the show appears otherwise more limited, we find that the good performance of female contestants improved viewers’—in particular, men’s—general perceptions of female entrepreneurs. However, despite the apparent difficulties faced by women in setting up a business, the show also led viewers to think that discrimination against women was not as important as they had previously believed, highlighting the possible distorting effect of media content.

Suggested Citation

  • Ghada Barsoum & Bruno Crépon & Drew Gardiner & Bastien Michel & William Parienté, 2022. "Evaluating the Impact of Entrepreneurship Edutainment in Egypt: An Experimental Approach," Economica, London School of Economics and Political Science, vol. 89(353), pages 82-109, January.
    • Handle: RePEc:bla:econom:v:89:y:2022:i:353:p:82-109
    DOI: 10.1111/ecca.12391
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/ecca.12391
    Download Restriction: no
    File URL: https://libkey.io/10.1111/ecca.12391?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Banerjee,Abhijit & La Ferrara,Eliana & Orozco Olvera,Victor Hugo, 2019. "The Entertaining Way to Behavioral Change : Fighting HIV with MTV," Policy Research Working Paper Series 8998, The World Bank.
    2. Ghada Barsoum, 2014. "Young People’s Job Aspirations in Egypt and the Continued Preference for a Government Job," Working Papers 838, Economic Research Forum, revised Jun 2014.
    3. Diva Dhar & Tarun Jain & Seema Jayachandran, 2022. "Reshaping Adolescents' Gender Attitudes: Evidence from a School-Based Experiment in India," American Economic Review, American Economic Association, vol. 112(3), pages 899-927, March.
    4. Farré, Lídia & Fasani, Francesco, 2013. "Media exposure and internal migration — Evidence from Indonesia," Journal of Development Economics, Elsevier, vol. 102(C), pages 48-61.
    5. Stefano DellaVigna & Matthew Gentzkow, 2010. "Persuasion: Empirical Evidence," Annual Review of Economics, Annual Reviews, vol. 2(1), pages 643-669, September.
    6. Seema Jayachandran, 2021. "Social Norms as a Barrier to Women’s Employment in Developing Countries," IMF Economic Review, Palgrave Macmillan;International Monetary Fund, vol. 69(3), pages 576-595, September.
    7. Ravallion, Martin & van de Walle, Dominique & Dutta, Puja & Murgai, Rinku, 2015. "Empowering poor people through public information? Lessons from a movie in rural India," Journal of Public Economics, Elsevier, vol. 132(C), pages 13-22.
    8. Gunhild Berg & Bilal Zia, 2017. "Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education in Mainstream Media," Journal of the European Economic Association, European Economic Association, vol. 15(5), pages 1025-1055.
    9. Tanguy Bernard & Alemayehu Seyoum Taffesse, 2014. "Editor's choice Aspirations: An Approach to Measurement with Validation Using Ethiopian Data," Journal of African Economies, Centre for the Study of African Economies, vol. 23(2), pages 189-224.
    10. Alberto Chong & Eliana La Ferrara, 2009. "Television and Divorce: Evidence from Brazilian Novelas," Journal of the European Economic Association, MIT Press, vol. 7(2-3), pages 458-468, 04-05.
    11. Robert Jensen & Emily Oster, 2009. "The Power of TV: Cable Television and Women's Status in India," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 124(3), pages 1057-1094.
    12. La Ferrara, Eliana & DellaVigna, Stefano, 2015. "Economic and Social Impacts of the Media," CEPR Discussion Papers 10667, C.E.P.R. Discussion Papers.
    13. Benjamin A. Olken, 2009. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 1-33, October.
    14. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2012. "Soap Operas and Fertility: Evidence from Brazil," American Economic Journal: Applied Economics, American Economic Association, vol. 4(4), pages 1-31, October.
    15. Alberto Chong & Eliana La Ferrara, 2009. "Television and Divorce: Evidence from Brazilian Novelas," Journal of the European Economic Association, MIT Press, vol. 7(2-3), pages 458-468, 04-05.
    16. Melissa S. Kearney & Phillip B. Levine, 2019. "Early Childhood Education by Television: Lessons from Sesame Street," American Economic Journal: Applied Economics, American Economic Association, vol. 11(1), pages 318-350, January.
    17. World Bank, 2011. "World Development Indicators 2011," World Bank Publications - Books, The World Bank Group, number 2315.
    18. David McKenzie & Christopher Woodruff, 2014. "What Are We Learning from Business Training and Entrepreneurship Evaluations around the Developing World?," The World Bank Research Observer, World Bank, vol. 29(1), pages 48-82.
    19. Eliana La Ferrara, 2016. "Mass Media and Social Change: Can We Use Television to Fight Poverty?," Journal of the European Economic Association, European Economic Association, vol. 14(4), pages 791-827.
    20. Dercon, Stefan & Orkin, Kate & Bernard, Tanguy & Taffesse, Alemayehu, 2014. "The Future in Mind: Aspirations and Forward-Looking Behaviour in Rural Ethiopia," CEPR Discussion Papers 10224, C.E.P.R. Discussion Papers.
    21. Catherine Porter & Danila Serra, 2020. "Gender Differences in the Choice of Major: The Importance of Female Role Models," American Economic Journal: Applied Economics, American Economic Association, vol. 12(3), pages 226-254, July.
    22. Emma Riley, 2017. "Role models in movies: the impact of Queen of Katwe on students’ educational attainment," CSAE Working Paper Series 2017-13, Centre for the Study of African Economies, University of Oxford.
    23. Abhijit Banerjee & Dean Karlan & Jonathan Zinman, 2015. "Six Randomized Evaluations of Microcredit: Introduction and Further Steps," American Economic Journal: Applied Economics, American Economic Association, vol. 7(1), pages 1-21, January.
    24. Alexandre Belloni & Victor Chernozhukov & Christian Hansen, 2014. "Inference on Treatment Effects after Selection among High-Dimensional Controlsâ€," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 81(2), pages 608-650.
    25. Monira Essa Aloud & Sara Al-Rashood & Ina Ganguli & Basit Zafar, 2020. "Information and Social Norms: Experimental Evidence on the Labor Market Aspirations of Saudi Women," NBER Working Papers 26693, National Bureau of Economic Research, Inc.
    26. World Bank, 2011. "Regional Highlights World Development Indicators 2011," World Bank Publications - Books, The World Bank Group, number 27344.
    27. Eliana La Ferrara, 2016. "Mass Media And Social Change: Can We Use Television To Fight Poverty?," Journal of the European Economic Association, European Economic Association, vol. 14(4), pages 791-827, August.
    28. Kjetil Bjorvatn & Alexander W. Cappelen & Linda Helgesson Sekei & Erik Ø. Sørensen & Bertil Tungodden, 2020. "Teaching Through Television: Experimental Evidence on Entrepreneurship Education in Tanzania," Management Science, INFORMS, vol. 66(6), pages 2308-2325, June.
    29. Tanguy Bernard & Alemayehu Seyoum Taffesse, 2014. "Aspirations: An approach to measurement with validation using ethiopian data," Post-Print hal-03022496, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bastien Michel & Samuel Kembou & Sonali Wayal & Joanna Murray, 2023. "Leveraging Mobile Phone Expansion in LMICs to Improve Parental Practices," Working Papers hal-03909663, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Banerjee,Abhijit & La Ferrara,Eliana & Orozco Olvera,Victor Hugo, 2019. "The Entertaining Way to Behavioral Change : Fighting HIV with MTV," Policy Research Working Paper Series 8998, The World Bank.
    2. Grady, Christopher & Iannantuoni, Alice & Winters, Matthew S., 2021. "Influencing the means but not the ends: The role of entertainment-education interventions in development," World Development, Elsevier, vol. 138(C).
    3. Eliana La Ferrara, 2016. "Mass Media And Social Change: Can We Use Television To Fight Poverty?," Journal of the European Economic Association, European Economic Association, vol. 14(4), pages 791-827, August.
    4. Lubega, Patrick & Nakakawa, Frances & Narciso, Gaia & Newman, Carol & Kaaya, Archileo N. & Kityo, Cissy & Tumuhimbise, Gaston A., 2021. "Body and mind: Experimental evidence from women living with HIV," Journal of Development Economics, Elsevier, vol. 150(C).
    5. Abu Siddique & Michael Vlassopoulos & Yves Zenou, 2024. "Leveraging edutainment and social networks to foster interethnic harmony," IFS Working Papers W24/20, Institute for Fiscal Studies.
    6. Chadi, Adrian & Hoffmann, Manuel, 2021. "Television, Health, and Happiness: A Natural Experiment in West Germany," IZA Discussion Papers 14721, Institute of Labor Economics (IZA).
    7. Martini, Christina & Ibañez Diaz, Marcela & Khadjavi, Menusch, 2021. "Community Aspirations and Collective Action," GlobalFood Discussion Papers 309651, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    8. Dalton, Patricio & Rüschenpöhler, Julius & Uras, Burak & Zia, Bilal, 2019. "Local Best Practices for Business Growth," Other publications TiSEM fc650e2f-88cf-4d75-8257-f, Tilburg University, School of Economics and Management.
    9. Alex Armand & Paul Atwell & Joseph F. Gomes & Yannik Schenk, 2023. "It’s a Bird, it’s a Plane, it’s Superman! Using Mass Media to fight Intolerance," LIDAM Discussion Papers IRES 2023012, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES).
    10. Bastien Michel & Samuel Kembou & Sonali Wayal & Joanna Murray, 2023. "Leveraging Mobile Phone Expansion in LMICs to Improve Parental Practices," Working Papers hal-03909663, HAL.
    11. Damiano Argan and Anatole Cheyssson, 2023. "Plurilingualism and Brain Drain: Unexpected Consequences of Access to Foreign TV," Economics Working Papers EUI ECO 2023/01, European University Institute.
    12. Mayank Aggarwal & Anindya S. Chakrabarti & Chirantan Chatterjee, 2023. "Movies, stigma and choice: Evidence from the pharmaceutical industry," Health Economics, John Wiley & Sons, Ltd., vol. 32(5), pages 1019-1039, May.
    13. G.T. Abate & Tanguy Bernard & Simrin Makhija & David J. Spielman, 2019. "Accelerating technical change through video-mediated agricultural extension: Evidence from Ethiopia," Working Papers hal-02879823, HAL.
    14. Stefano DellaVigna & Eliana La Ferrara, 2015. "Economic and Social Impacts of the Media," NBER Working Papers 21360, National Bureau of Economic Research, Inc.
    15. Anandi Mani & Emma Riley, 2019. "Social networks, role models, peer effects, and aspirations," WIDER Working Paper Series wp-2019-120, World Institute for Development Economic Research (UNU-WIDER).
    16. Patrick Lubega & Frances Nakakawa & Gaia Narciso & Carol Newman & Cissy Kityo, 2017. "Inspiring women: Experimental evidence on sharing entrepreneurial skills in Uganda," Trinity Economics Papers tep2017, Trinity College Dublin, Department of Economics.
    17. Dercon, Stefan & Orkin, Kate & Bernard, Tanguy & Taffesse, Alemayehu, 2014. "The Future in Mind: Aspirations and Forward-Looking Behaviour in Rural Ethiopia," CEPR Discussion Papers 10224, C.E.P.R. Discussion Papers.
    18. Elijah Kipkech Kipchumba & Catherine Porter & Danila Serra & Munshi Sulaiman, 2021. "Infuencing youths' aspirations and gender attitudes through role models: Evidence from Somali schools," Working Papers 20210224-002, Texas A&M University, Department of Economics.
    19. Francesco Sobbrio, 2014. "The political economy of news media: theory, evidence and open issues," Chapters, in: Francesco Forte & Ram Mudambi & Pietro Maria Navarra (ed.), A Handbook of Alternative Theories of Public Economics, chapter 13, pages 278-320, Edward Elgar Publishing.
    20. Kjetil Bjorvatn & Alexander W. Cappelen & Linda Helgesson Sekei & Erik Ø. Sørensen & Bertil Tungodden, 2020. "Teaching Through Television: Experimental Evidence on Entrepreneurship Education in Tanzania," Management Science, INFORMS, vol. 66(6), pages 2308-2325, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:econom:v:89:y:2022:i:353:p:82-109. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/lsepsuk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.