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Green indoor and outdoor environment as nature‐based solution and its role in increasing customer/employee mental health, well‐being, and loyalty

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  • Heesup Han
  • Sunghyup S. Hyun

Abstract

The present study was an empirical endeavor to explore the effect of nature‐based solutions (NBS) on the customer and employee loyalty generation process by considering the role of mental health and well‐being in the hotel industry. A quantitative approach was employed. A survey methodology with a convenience sampling technique was used to collect the data. A total of 303 responses and 301 responses for customer and employee groups, respectively, were used for data analysis. Our results of the structural analysis indicated that green indoor and outdoor environment as NBS helps customers and employees improve mental health perception, emotional well‐being, and loyalty. In addition, the prominent role of emotional well‐being in building customer loyalty and of mental health perception in building employee loyalty was uncovered. The developed conceptual frameworks for customers and employees contained a satisfactory ability in predicting loyalty. Mental health perception and emotional well‐being were mediators. Moreover, the relationship strength among study variables differed between customer and employee groups. Overall, our findings significantly increased our understanding of NBS and its critical role in the hotel industry.

Suggested Citation

  • Heesup Han & Sunghyup S. Hyun, 2019. "Green indoor and outdoor environment as nature‐based solution and its role in increasing customer/employee mental health, well‐being, and loyalty," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 629-641, May.
    • Handle: RePEc:bla:bstrat:v:28:y:2019:i:4:p:629-641
    DOI: 10.1002/bse.2269
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    1. Han, Heesup, 2013. "The healthcare hotel: Distinctive attributes for international medical travelers," Tourism Management, Elsevier, vol. 36(C), pages 257-268.
    2. Hwang, Jinsoo & Han, Heesup, 2014. "Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry," Tourism Management, Elsevier, vol. 40(C), pages 244-259.
    3. Bertram, Christine & Rehdanz, Katrin, 2015. "The role of urban green space for human well-being," Ecological Economics, Elsevier, vol. 120(C), pages 139-152.
    4. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
    5. Heesup Han & Hossein G.T. Olya & Jinkyung (Jenny) Kim & Wansoo Kim, 2018. "Model of sustainable behavior: Assessing cognitive, emotional and normative influence in the cruise context," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 789-800, November.
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    1. Heesup Han & Wei Quan & Amr Al-Ansi & Hyunah Chung & Abdul Hafaz Ngah & Antonio Ariza-Montes & Alejandro Vega-Muñoz, 2020. "A Theoretical Framework Development for Hotel Employee Turnover: Linking Trust in Supports, Emotional Exhaustion, Depersonalization, and Reduced Personal Accomplishment at Workplace," Sustainability, MDPI, vol. 12(19), pages 1-13, September.
    2. Jongsik Yu, 2019. "Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    3. Aly H. Abdel-Gayed & Thowayeb H. Hassan & Ahmed Hassan Abdou & Mostafa A. Abdelmoaty & Mahmoud I. Saleh & Amany E. Salem, 2023. "Travelers’ Subjective Well-Being as an Environmental Practice: Do Airport Buildings’ Eco-Design, Brand Engagement, and Brand Experience Matter?," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
    4. Jianfeng Meng & Majid Murad & Cai Li & Ayesha Bakhtawar & Sheikh Farhan Ashraf, 2022. "Green Lifestyle: A Tie between Green Human Resource Management Practices and Green Organizational Citizenship Behavior," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    5. Heesup Han & Hossein G.T. Olya & Elena‐Nicoleta Untaru & Ana Ispas & Jinkyung Jenny Kim & Wansoo Kim, 2020. "Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1186-1198, March.
    6. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2020. "Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value," Sustainability, MDPI, vol. 12(5), pages 1-14, March.
    7. Heesup Han & Bee‐Lia Chua & Antonio Ariza‐Montes & Elena‐Nicoleta Untaru, 2020. "Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1851-1864, July.
    8. Yanan Jia & Anshul Garg & Peihua Shi, 2024. "Research on Factors Influencing Hotel Consumers’ Health: A Systematic Review and Ways Forward," Sustainability, MDPI, vol. 16(5), pages 1-17, March.
    9. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
    10. Ewa Mazur-Wierzbicka, 2021. "Determinants of Employee Loyalty from the Perspective of Employees of Socially Responsible Organizations," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 713-722.
    11. Cachón-Rodríguez, Gabriel & Blanco-González, Alicia & Prado-Román, Camilo & Del-Castillo-Feito, Cristina, 2022. "How sustainable human resources management helps in the evaluation and planning of employee loyalty and retention: Can social capital make a difference?," Evaluation and Program Planning, Elsevier, vol. 95(C).
    12. Heesup Han & Linda Heejung Lho & Hyeon-Cheol Kim, 2019. "Airport Green Environment and Its Influence on Visitors’ Psychological Health and Behaviors," Sustainability, MDPI, vol. 11(24), pages 1-15, December.
    13. Heesup Han & Antonio Ariza-Montes & Gabriele Giorgi & Soyeun Lee, 2020. "Utilizing Green Design as Workplace Innovation to Relieve Service Employee Stress in the Luxury Hotel Sector," IJERPH, MDPI, vol. 17(12), pages 1-12, June.
    14. Heesup Han & Bo Meng & Bee-Lia Chua & Hyungseo Bobby Ryu, 2020. "Hedonic and Utilitarian Performances as Determinants of Mental Health and Pro-Social Behaviors among Volunteer Tourists," IJERPH, MDPI, vol. 17(18), pages 1-14, September.
    15. George Thomas, 2022. "Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
    16. Jongsik Yu, 2019. "Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    17. Heesup Han & Wei Quan & Linda Heejung Lho & Jongsik Yu, 2020. "Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being," Sustainability, MDPI, vol. 12(23), pages 1-16, December.
    18. Gabriel Cachón‐Rodríguez & Alicia Blanco‐González & Camilo Prado‐Román & Francisco Diez‐Martin, 2021. "Sustainability actions, employee loyalty, and the awareness: The mediating effect of organization legitimacy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1730-1739, October.
    19. Dahlia Stott & DeAndra Forde & Chetan Sharma & Jonathan M. Deutsch & Michael Bruneau & Jennifer A. Nasser & Mara Z. Vitolins & Brandy-Joe Milliron, 2024. "Interactions with Nature, Good for the Mind and Body: A Narrative Review," IJERPH, MDPI, vol. 21(3), pages 1-26, March.
    20. Kim, Jinkyung Jenny & Han, Heesup & Ariza-Montes, Antonio, 2021. "The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    21. Marvuglia, Antonino & Koppelaar, Rembrandt & Rugani, Benedetto, 2020. "The effect of green roofs on the reduction of mortality due to heatwaves: Results from the application of a spatial microsimulation model to four European cities," Ecological Modelling, Elsevier, vol. 438(C).

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