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Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers

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  • Heesup Han
  • Hossein G.T. Olya
  • Elena‐Nicoleta Untaru
  • Ana Ispas
  • Jinkyung Jenny Kim
  • Wansoo Kim

Abstract

Nature‐based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health‐related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty generation processes. A quantitative approach with a field survey method was employed. A structural equation modeling and metric invariance test were used as data analysis technique. Our empirical result revealed that green atmospherics as NBS significantly improve the occupants' mental health value and image of the airport, and these variables contribute to their loyalty enhancement for the airport. The effect of green spaces and natural surroundings on loyalty was maximized through mental health value and image. In addition, the linkages from natural surroundings to mental health value and image were stronger in the visitor group whereas the mental health value—loyalty relation was stronger in the worker group.

Suggested Citation

  • Heesup Han & Hossein G.T. Olya & Elena‐Nicoleta Untaru & Ana Ispas & Jinkyung Jenny Kim & Wansoo Kim, 2020. "Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1186-1198, March.
    • Handle: RePEc:bla:bstrat:v:29:y:2020:i:3:p:1186-1198
    DOI: 10.1002/bse.2425
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    1. Basu, Rituparna & Paul, Justin & Singh, Kandarp, 2022. "Visual merchandising and store atmospherics: An integrated review and future research directions," Journal of Business Research, Elsevier, vol. 151(C), pages 397-408.
    2. Kumari, Pavitra & Aithal, Sreeramana, 2020. "Stress Inducing Factors and Relevant Strategies Deployed to Overcome Stress in the Aviation Industry Sector – A Systematic Literature Review and Further Research Agendas," MPRA Paper 104792, University Library of Munich, Germany.
    3. Biernacka, Magdalena & Kronenberg, Jakub & Łaszkiewicz, Edyta & Czembrowski, Piotr & Amini Parsa, Vahid & Sikorska, Daria, 2023. "Beyond urban parks: Mapping informal green spaces in an urban–peri-urban gradient," Land Use Policy, Elsevier, vol. 131(C).
    4. Elena-Nicoleta Untaru & Heesup Han & Simona Bălăşescu & Bona Kim & Antonio Ariza-Montes, 2023. "Green Atmospherics as Nature-Based Solutions and Patient Responses and Behaviors in Healthcare Establishments From Romania," SAGE Open, , vol. 13(1), pages 21582440231, March.
    5. Wu, Cheng-Lung & Ma, Ngai Ki, 2022. "The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    6. Jinsoo Hwang & Muhammad Asif & Kwang-Woo Lee, 2020. "Relationships among Country Image, Tour Motivations, Tour Quality, Tour Satisfaction, and Attitudinal Loyalty: The Case of Chinese Travelers to Korea," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
    7. Aly H. Abdel-Gayed & Thowayeb H. Hassan & Ahmed Hassan Abdou & Mostafa A. Abdelmoaty & Mahmoud I. Saleh & Amany E. Salem, 2023. "Travelers’ Subjective Well-Being as an Environmental Practice: Do Airport Buildings’ Eco-Design, Brand Engagement, and Brand Experience Matter?," IJERPH, MDPI, vol. 20(2), pages 1-15, January.

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