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What about your qualitative cousins? Adapting the pitching template to qualitative research

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  • Sumit Lodhia

Abstract

This paper reviews the pitching template proposed by Faff (). The article highlights the usefulness of this template for researchers. It is observed that there is scope for adapting this tool, with a template suitable for qualitative researchers being proposed. In the light of the various methodological differences through different research paradigms, it is envisaged that this adaptation will assist in bridging the schism between qualitative and quantitative research. It is also hoped that the proposed enhanced template will encourage qualitative researchers to submit to mainstream accounting journals and quantitative researchers to comprehend the value of qualitative research.

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  • Sumit Lodhia, 2019. "What about your qualitative cousins? Adapting the pitching template to qualitative research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 59(1), pages 309-329, March.
    • Handle: RePEc:bla:acctfi:v:59:y:2019:i:1:p:309-329
    DOI: 10.1111/acfi.12266
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    References listed on IDEAS

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    12. Stacey J. Beaumont & Tom Smith, 2015. "An investigation of the short- and long-run relations between executive cash bonus payments and firm financial performance: a pitch," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 55(2), pages 337-343, June.
    13. Jan Bebbington & Carlos Larrinaga & Jose M. Moneva, 2008. "Corporate social reporting and reputation risk management," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 21(3), pages 337-361, March.
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    Cited by:

    1. Robert W. Faff, 2019. "Adopting a Structured Abstract Design to More Effectively Catch Reader Attention: An Application of the Pitching Research® Framework," Capital Markets Review, Malaysian Finance Association, vol. 27(2), pages 1-13.
    2. Brennan, Niamh M., 2021. "Connecting earnings management to the real World:What happens in the black box of the boardroom?," The British Accounting Review, Elsevier, vol. 53(6).
    3. Duncan, Keith & Gepp, Adrian & Craig, Justin & O'Neill, Helen, 2023. "Research ideas matter: Guidance for research students and early career researchers," Pacific-Basin Finance Journal, Elsevier, vol. 82(C).
    4. Gill, Chelsea & Mehrotra, Vishal & Moses, Olayinka & Bui, Binh, 2023. "The impact of the pitching research framework on AFAANZ grant applications," Pacific-Basin Finance Journal, Elsevier, vol. 77(C).
    5. Binh Bui, 2021. "A critical examination of the use of research templates in accounting and finance," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(2), pages 2671-2696, June.

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