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A simple template for pitching research

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  • Robert W. Faff
  • Tom Smith

Abstract

type="main" xml:id="acfi12116-abs-0001"> In this article, I propose a simple new research tool – a template designed for pitching research. The two-page pitching template begins with four ‘preliminaries’: working title, research question, key papers and motivation. Following this is the core of the template based on a ‘3-2-1 countdown’, namely THREE elements – idea, data and tools; TWO questions – What's new? and So what?; and ONE bottom line – contribution. The template ends with ‘other’ considerations. Finance and accounting examples are given to illustrate application of the template.

Suggested Citation

  • Robert W. Faff & Tom Smith, 2015. "A simple template for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 55(2), pages 311-336, June.
    • Handle: RePEc:bla:acctfi:v:55:y:2015:i:2:p:311-336
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    File URL: http://hdl.handle.net/10.1111/acfi.2015.55.issue-2
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