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The Relationship between Airlines’ Corporate Image and the Expectation toward Inflight Hospitality Services

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  • Ahmad Azmi M. Ariffin
  • Ehsaneh N.M. Nameghi
  • Amin Khakizadeh

Abstract

This present study attempts to provide empirical evidence on the influence of the airline’s corporate image on the passengers’ expectations of airline hospitality. Specifically, this study seeks to explain the impacts of the two specific dimensions of corporate image namely financial corporate image, as well as managerial corporate image on passengers’ airline hospitality expectations. This study involving questionnaire surveys of 546 air travellers was conducted at Kuala Lumpur International Airport (KLIA). Partial Least Squares (PLS) was used as the primary statistical analysis method to test the hypotheses of this study. The findings of this study revealed that out of the two dimensions of corporate image, only the managerial corporate image has a strong positive relationship with passengers’ expectation towards airline hospitality.

Suggested Citation

  • Ahmad Azmi M. Ariffin & Ehsaneh N.M. Nameghi & Amin Khakizadeh, 2013. "The Relationship between Airlines’ Corporate Image and the Expectation toward Inflight Hospitality Services," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 2, October.
    • Handle: RePEc:bjz:ajisjr:574
    DOI: 10.5901/ajis.2013.v2n11p179
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    References listed on IDEAS

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    4. Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 98(4), pages 659-679.
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