Rhetorical Strategies in Advertising: The Rise and Fall Pattern
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Abstract
Suggested Citation
DOI: 10.5901/ajis.2013.v2n8p773
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References listed on IDEAS
- McQuarrie, Edward F & Mick, David Glen, 1996. "Figures of Rhetoric in Advertising Language," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 424-438, March.
- Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R, 2002. "Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(4), pages 589-602, March.
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Cited by:
- Abdullah S. Darwish, 2015. "Identification and Visual Rhetoric in Modern Advertisement Theory," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 4, November.
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