Employing Mean-End-Chains theory to explore students’ values from school’s image characteristics - A case study of a business school in Ho Chi Minh City
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DOI: 10.46223/HCMCOUJS.econ.en.11.2.1807.2021
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References listed on IDEAS
- Andrea M. Pampaloni, 2010. "The influence of organizational image on college selection: what students seek in institutions of higher education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 20(1), pages 19-48, June.
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Keywords
high educational institution; Mean-End Chain theory; school (brand) image; soft-laddering interview; student choice;All these keywords.
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