Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka
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References listed on IDEAS
- Andrea M. Pampaloni, 2010. "The influence of organizational image on college selection: what students seek in institutions of higher education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 20(1), pages 19-48, June.
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- Bălăşescu Marius & Bălăşescu Simona, 2019. "Ways to create an effective positioning of Romanian universities through identity, image and promotion elements," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 47-55, May.
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More about this item
Keywords
marketing; branding; perception; attitudes; selection intention; mediating relationship;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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