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The synergistic effect of environmental sustainability and corporate reputation on market value added (MVA) in manufacturing firms

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  • Jooh Lee
  • He-Boong Kwon

Abstract

This study is an attempt to explore the predictive effect, in terms of operational capability, of a large manufacturing firm’s environmental greening efforts carried out in the interest of sustainability, and of the firm’s reputation for social responsibility. Through both a traditional and a new, innovative approach, this study investigates the potential synergistic effect of environmental sustainability and the improvement of corporate reputation on a firm’s market performance in terms of shareholders’ equity value (market value added, or MVA) when taken together with the firm’s other key differential business factors. The findings of this study provide notable implications that establish the integrative paradigm for the influence of environmental greening sustainability on firm performance through the use of an innovative methodological approach regardless of a priori theoretical assumptions. Through this, the impact of environmental sustainability and corporate reputation, as well as their synergistic effect, on firm performance push forward a new foundation in business practice. The major findings and new methodological approach (Back-Propagation Neural Networks; BPNN) in this study will open a broad new spectrum of opportunities for further research on these topical issues.

Suggested Citation

  • Jooh Lee & He-Boong Kwon, 2019. "The synergistic effect of environmental sustainability and corporate reputation on market value added (MVA) in manufacturing firms," International Journal of Production Research, Taylor & Francis Journals, vol. 57(22), pages 7123-7141, November.
    • Handle: RePEc:taf:tprsxx:v:57:y:2019:i:22:p:7123-7141
    DOI: 10.1080/00207543.2019.1578430
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    Cited by:

    1. Kwon, He-Boong & Lee, Jooh & Choi, Laee, 2022. "Dynamic interplay of operations and R&D capabilities in U.S. high-tech firms: Predictive impact analysis," International Journal of Production Economics, Elsevier, vol. 247(C).
    2. Bag, Surajit & Rahman, Muhammad Sabbir & Srivastava, Gautam & Shore, Adam & Ram, Pratibha, 2023. "Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    3. Yusuf Ozan YILDIRIM & Aypar USLU, 2023. "Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 47-62, December.
    4. Orhan Emre Elma & Željko Stević & Mahmut Baydaş, 2024. "An Alternative Sensitivity Analysis for the Evaluation of MCDA Applications: The Significance of Brand Value in the Comparative Financial Performance Analysis of BIST High-End Companies," Mathematics, MDPI, vol. 12(4), pages 1-24, February.
    5. Jun Wang & Qian Zhang & Xinman Lu & Rui Ma & Baoqin Yu & Huming Gao, 2022. "Emission reduction and coordination of a dynamic supply chain with green reputation," Operational Research, Springer, vol. 22(4), pages 3945-3988, September.
    6. Nitya Singh & Paul Hong, 2023. "CSR, Risk Management Practices, and Performance Outcomes: An Empirical Investigation of Firms in Different Industries," JRFM, MDPI, vol. 16(2), pages 1-20, January.
    7. He-Boong Kwon & Jooh Lee & Laee Choi, 2023. "Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach," Annals of Operations Research, Springer, vol. 324(1), pages 687-719, May.

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