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Business Model and Economic Sustainability of SMES in Post COVID 19 Era in Enugu State, Nigeria

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  • Vitus Chinedu Ogbunuju

    (Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus Anambra State)

  • Chendo Nkoli Austustina

    (Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus Anambra State)

  • Nwatu Chibuike Basil

    (Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus Anambra State)

Abstract

The study focuses on business model and economic sustainability of SMES in Post Covid 19 Era in Enugu State. The study sought to determine the extent to which value creation affects the business growth of small and medium-scale enterprises., and ascertain the extent to which value preposition affects customer satisfaction of small and medium scale,. The study had a population size of 378 in which the study adopted census sampling using the population as a sample size because of the nature of the work. Instrument used for data collection was primarily questionnaire and interview. Out of 378 copies of the questionnaire that were distributed, 354 copies were returned while 24 were not returned. The descriptive survey research design was adopted for the study. The hypotheses were tested using simple linear regression statistical tool was used to test hypotheses. The findings indicate that to an extent, value creation has a significant positive effect on the business growth of small and medium-scale enterprises (r = 0.856; F = 99.104; t = 31.072; p

Suggested Citation

  • Vitus Chinedu Ogbunuju & Chendo Nkoli Austustina & Nwatu Chibuike Basil, 2025. "Business Model and Economic Sustainability of SMES in Post COVID 19 Era in Enugu State, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 48-57, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:48-57
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    References listed on IDEAS

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    1. Martin, Chris J., 2016. "The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?," Ecological Economics, Elsevier, vol. 121(C), pages 149-159.
    2. Dominika Wruk & Achim Oberg & Jennifer Klutt & Indre Maurer, 2019. "The Presentation of Self as Good and Right: How Value Propositions and Business Model Features are Linked in the Sharing Economy," Journal of Business Ethics, Springer, vol. 159(4), pages 997-1021, November.
    3. Sandro Cabral & Joseph T. Mahoney & Anita M. McGahan & Matthew Potoski, 2019. "Value creation and value appropriation in public and nonprofit organizations," Strategic Management Journal, Wiley Blackwell, vol. 40(4), pages 465-475, April.
    4. Sabrina Schneider & Patrick Spieth, 2013. "Business Model Innovation: Towards An Integrated Future Research Agenda," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-34.
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