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The Effectiveness of Marine Tourism Promotion to Increase Tourist Visits at Mutiara Beach Trenggalek by PaguyubanKakangMbakyu

Author

Listed:
  • Sunarti

    (Department of Business Administration, Brawijaya University)

  • Isna Nusa Kumalasari

    (Department of Business Administration, Brawijaya University)

  • Andriani Kusumawati

    (Department of Business Administration, Brawijaya University)

Abstract

The Mutiara Beach in TrenggalekRegency has become a very coveted destination for tourists lately. The reasons that have developed in the community are the opening of access to the South Cross Road (JLS) and the promotion of the PaguyubanKakangMbakyuTrenggalek (PKMT). This research aims to (1) Describe the tourism promotion used by PKMTin promoting Mutiara Beach, (2) Find out, describe and analyze the effectiveness of PKMTin promoting Mutiara Beach, (3) Find out the number of tourist visits to Mutiara Beach before after promoted by PKMT. The research method used is descriptive with a qualitative approach. Data collection uses interviews and documentation studies. The results of this research are the promotions used by PKMTto promote Mutiara Beach, including advertising, personal selling, and public relations. Promotional activities carried out by PKMT have been effective as measured by indicators of goal achievement, integration, and adaptation of Steers. The number of tourists at Mutiara Beach after being promoted by PKMT has increased over time. This research concludes that the promotional role carried out by PKMT is very useful and contributes positively to increasing the number of tourist visits at Mutiara Beach Trenggalek.

Suggested Citation

  • Sunarti & Isna Nusa Kumalasari & Andriani Kusumawati, 2024. "The Effectiveness of Marine Tourism Promotion to Increase Tourist Visits at Mutiara Beach Trenggalek by PaguyubanKakangMbakyu," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 708-724, May.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:5:p:708-724
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    References listed on IDEAS

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    1. Rizki Briandana & Caturida Meiwanto Doktoralina & Danto Sukmajati, 2018. "Promotion Analysis of Marine Tourism in Indonesia: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 602-613.
    2. Wai Han Lo & Ka Lun Benjamin Cheng, 2020. "Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising," Information Technology & Tourism, Springer, vol. 22(4), pages 537-562, December.
    3. Amir Zaib Abbasi & Khalil Hussain & Tooba Kaleem & S. Mostafa Rasoolimanesh & Tareq Rasul & Ding Hooi Ting & Raouf Ahmad Rather, 2023. "Tourism promotion through vlog advertising and customer engagement behaviours of generation Z," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(22), pages 3651-3670, November.
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