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Testing the Mediation Effect of Quality of College Life (QLC) on the Influence of Satisfaction of Educational and Administrative Services on Loyalty of Polytechnic Students

Author

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  • Sudi Randa

    (Master of Management Program, Faculty of Economics and Business, Syiah Kuala University, Indonesia)

  • Syafruddin Chan

    (Master of Management Program, Faculty of Economics and Business, Syiah Kuala University, Indonesia)

  • T. Roli Ilhamsyah Putra

    (Master of Management Program, Faculty of Economics and Business, Syiah Kuala University, Indonesia)

Abstract

This research aims to explore the factors that influence student loyalty at the Aceh Ministry of Health Polytechnic. The factors studied include satisfaction with educational services, satisfaction with administrative services, satisfaction with facilities, and quality of college life. The population of this study were all students at the Aceh Ministry of Health Polytechnic. The sample for this study was determined using the Slovin formula with a sample size of 176 people. Data was collected using a questionnaire with a 5-point Likert scale. Data were analyzed using Structural Equation Modeling (SEM) using IBM SPSS-AMOS version 22 software. The findings of this research show that satisfaction with educational services has a positive effect on student loyalty and the quality of college life. administrative service satisfaction has a positive effect on student loyalty and the quality of college life. Facility satisfaction has a positive effect on the quality of college life. The quality of college life has a positive effect on student loyalty. Facility satisfaction moderates the relationship between educational service satisfaction and quality of college life. The findings of this research have several managerial implications for higher education administrators and decision-makers, namely: Improving the quality of educational services, administrative services, and facilities. Pay attention to synergies between various aspects of the service. Build strong relationships and foster a sense of belonging among students. This research shows that service satisfaction and quality of college life are important factors that influence student loyalty. Universities need to improve service quality and create a positive college environment to increase student loyalty.

Suggested Citation

  • Sudi Randa & Syafruddin Chan & T. Roli Ilhamsyah Putra, 2024. "Testing the Mediation Effect of Quality of College Life (QLC) on the Influence of Satisfaction of Educational and Administrative Services on Loyalty of Polytechnic Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 1501-1512, May.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:5:p:1501-1512
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    References listed on IDEAS

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    1. Audhesh K. Paswan & Gopala Ganesh, 2009. "Higher Education Institutions: Satisfaction and Loyalty among International Students," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 65-84, May.
    2. Sevda Arslan & Ozlem Akkas, 2014. "Quality of College Life (QCL) of Students in Turkey: Students’ Life Satisfaction and Identification," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 115(2), pages 869-884, January.
    3. M. Sirgy & Stephan Grzeskowiak & Don Rahtz, 2007. "Quality of College Life (QCL) of Students: Developing and Validating a Measure of Well-Being," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 80(2), pages 343-360, January.
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