Satisfaction with e-learning: Theoretical approaches and empirical measurements
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Abstract
Suggested Citation
DOI: 10.29141/2218-5003-2019-10-6-4
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References listed on IDEAS
- Audhesh K. Paswan & Gopala Ganesh, 2009. "Higher Education Institutions: Satisfaction and Loyalty among International Students," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 65-84, May.
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More about this item
Keywords
customer satisfaction; satisfaction assessment; market orientation; e-learning; education services; massive open online courses (MOOC).;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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