IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i12p3092-3101.html
   My bibliography  Save this article

Impact of Street Food Experiences on Domestic Tourists’ Behavioral Intentions to Revisit Malacca

Author

Listed:
  • Mohd Noor Azmin Akbarruddin

    (Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Malaysia,)

  • Noradzhar Baba

    (Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Malaysia,)

  • Abdul Rais Abdul Rahman

    (Faculty of Fisheries and Food Science, Universiti Malaysia Terengganu, Malaysia)

  • Heri Setiyorni

    (Faculty of Social Studies Education, Universiti Pendidikan Indonesia, Indonesia,)

Abstract

Street food is defined as food that is prepared or cooked and subsequently sold by food vendors on streets or other public areas for immediate consumption. Numerous residents and domestic travelers prefer street food to restaurant cuisine. Street food offers high-quality cuisine at an affordable price. The objective of this investigation is to identify and evaluate the factors that influence the perceptions of street cuisine among domestic visitors in Malacca. Ajzen’s Theory of Planned Behavior (TPB) is a conceptual framework that includes three variables: hygiene, food quality, and service quality. The questionnaire was administered to 386 domestic tourists in the city of Malacca to capture the data. In addition, the 5-point Likert Scale was implemented in this investigation. The results were analyzed using descriptive analysis, a reliability assessment, and a correlation coefficient test. The results of this study clarified the factors that influence the attitudes of domestic travelers toward street food in Malacca and their likelihood of returning to the city.

Suggested Citation

  • Mohd Noor Azmin Akbarruddin & Noradzhar Baba & Abdul Rais Abdul Rahman & Heri Setiyorni, 2024. "Impact of Street Food Experiences on Domestic Tourists’ Behavioral Intentions to Revisit Malacca," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3092-3101, December.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:3092-3101
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-12/3092-3101.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/impact-of-street-food-experiences-on-domestic-tourists-behavioral-intentions-to-revisit-malacca/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Xin Chen & Zhen-feng Cheng & Gyu-Bae Kim, 2020. "Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists," Sustainability, MDPI, vol. 12(5), pages 1-24, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Virginica Rusu & Cristian Rusu & Nicolás Matus & Federico Botella, 2023. "Tourist Experience Challenges: A Holistic Approach," Sustainability, MDPI, vol. 15(17), pages 1-32, August.
    2. Adis Puška & Dragan Pamucar & Ilija Stojanović & Fausto Cavallaro & Arturas Kaklauskas & Abbas Mardani, 2021. "Examination of the Sustainable Rural Tourism Potential of the Brčko District of Bosnia and Herzegovina Using a Fuzzy Approach Based on Group Decision Making," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    3. Hongsheng Zhang & Zhenfeng Cheng & Xin Chen, 2022. "How Destination Social Responsibility Affects Tourist Citizenship Behavior at Cultural Heritage Sites? Mediating Roles of Destination Reputation and Destination Identification," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
    4. Yunfan Wu & Keita Kinoshita & Yi Zhang & Rena Kagami & Shintaro Sato, 2022. "Influence of COVID-19 Crisis on Motivation and Hiking Intention of Gen Z in China: Perceived Risk and Coping Appraisal as Moderators," IJERPH, MDPI, vol. 19(8), pages 1-21, April.
    5. Eui-Yul Choi, 2022. "The Mediating Role of Interaction Between Watching Motivation and Flow of Sports Broadcasting in Multi-Channel Network," SAGE Open, , vol. 12(1), pages 21582440211, January.
    6. Wenxi (Bella) Bai & Jiaojiao (Jane) Wang & Jose Weng Chou Wong & Xingyu (Hilary) Han & Yiqing Guo, 2024. "The soundscape and tourism experience in rural destinations: an empirical investigation from Shawan Ancient Town," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    7. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    8. Paula Remoaldo & Mansour Ghanian & Juliana Alves, 2020. "Exploring the Experience of Creative Tourism in the Northern Region of Portugal—A Gender Perspective," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    9. Joon-ho Kim & Seung-hye Jung & Jung-sik Roh & Hyun-ju Choi, 2021. "Success Factors and Sustainability of the K-Pop Industry: A Structural Equation Model and Fuzzy Set Analysis," Sustainability, MDPI, vol. 13(11), pages 1-22, May.
    10. Elide Di-Clemente & Ana Moreno-Lobato & Elena Sánchez-Vargas & Bárbara-Sofía Pasaco-González, 2022. "Destination Promotion through Images: Exploring Tourists′ Emotions and Their Impact on Behavioral Intentions," Sustainability, MDPI, vol. 14(15), pages 1-15, August.
    11. Noveri Maulana & Rifelly Dewi Astuti & Hariyadi B. Sukamdani & Prijono Tjiptoherijanto, 2022. "Risk Perception in the Post COVID-19 Pandemic Era: An Analysis of Tourist Accommodation and Travel Behavior in the New Normal Era," Sustainability, MDPI, vol. 14(22), pages 1-16, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:3092-3101. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.