IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9572-d880010.html
   My bibliography  Save this article

Destination Promotion through Images: Exploring Tourists′ Emotions and Their Impact on Behavioral Intentions

Author

Listed:
  • Elide Di-Clemente

    (Business Management and Sociology Department, Universidad de Extremadura, 10600 Plasencia, Spain)

  • Ana Moreno-Lobato

    (Business Management and Sociology Department, Universidad de Extremadura, 10004 Cáceres, Spain)

  • Elena Sánchez-Vargas

    (Business Management and Sociology Department, Universidad de Extremadura, 10004 Cáceres, Spain)

  • Bárbara-Sofía Pasaco-González

    (Business Management and Sociology Department, Universidad de Extremadura, 10004 Cáceres, Spain)

Abstract

Tourists are increasingly looking for more emotion in the promotion of destinations in order to make decisions about their holidays. Traditional promotional tools centred on images have advantages over other sensorial tools due to the consumer′s knowledge of them. Nevertheless, simultaneously, the continued use of images leads to the sophistication of the receiver, making it necessary to analyse their capacity to create emotions and their effects. The main objective of this study is to evaluate consumers′ emotional reactions to visual stimuli through conscious and unconscious responses. With a sample of 38 students, a within-subjects study is carried out to compare emotional reactions and behavioural intentions in a 2 × 3 factorial experimental design, facing two international destinations and three tourist typologies. The results show differences between the emotional values gathered in surveys and sweating data (EDA) and the relationships between these and behavioural intentions. The main contribution of this study is that, despite the emotional evocation capacity of images in young audiences, there are discrepancies in the conditions that provoke greater emotional and behavioural intentions in the different evaluation phases. The main conclusions are that it is necessary to create images that evoke conscious positive emotions to obtain better behavioural intentions results.

Suggested Citation

  • Elide Di-Clemente & Ana Moreno-Lobato & Elena Sánchez-Vargas & Bárbara-Sofía Pasaco-González, 2022. "Destination Promotion through Images: Exploring Tourists′ Emotions and Their Impact on Behavioral Intentions," Sustainability, MDPI, vol. 14(15), pages 1-15, August.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9572-:d:880010
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9572/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/14/15/9572/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Xin Chen & Zhen-feng Cheng & Gyu-Bae Kim, 2020. "Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists," Sustainability, MDPI, vol. 12(5), pages 1-24, March.
    2. Huan Chen & Yifan Zuo & Rob Law & Mu Zhang, 2021. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    3. Lourenção, Marina & de Moura Engracia Giraldi, Janaina & de Oliveira, Jorge Henrique Caldeira, 2020. "Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness," Annals of Tourism Research, Elsevier, vol. 84(C).
    4. Tsai Chiao Wang & Chia Liang Tsai & Ta Wei Tang, 2018. "Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis," Sustainability, MDPI, vol. 10(9), pages 1-13, August.
    5. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    6. Francisco Sarabia-Andreu & Francisco J. Sarabia-Sánchez & Pablo Moreno-Albaladejo, 2019. "A New Attitudinal Integral-Model to Explain Green Purchase Intention," Sustainability, MDPI, vol. 11(22), pages 1-17, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Walters, Gabby & Magor, Thomas & Kelly, Sarah & Wallin, Ann, 2022. "Cruising through a pandemic: Or not?," Annals of Tourism Research, Elsevier, vol. 97(C).
    2. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    3. Bresciani, Stefano & Ferraris, Alberto & Santoro, Gabriele & Premazzi, Katia & Quaglia, Roberto & Yahiaoui, Dorra & Viglia, Giampaolo, 2021. "The seven lives of Airbnb. The role of accommodation types," Annals of Tourism Research, Elsevier, vol. 88(C).
    4. Lin, Guyang & Li, Mimi & Xing, Yuqing & Guo, Fumei & Lin, Pearl M.C., 2023. "The contagion effect on children's consumption decision," Annals of Tourism Research, Elsevier, vol. 103(C).
    5. Can, Ali Selcuk & Ekinci, Yuksel & Pino, Giovanni, 2021. "Joint brand advertising for emerging heritage sites," Annals of Tourism Research, Elsevier, vol. 91(C).
    6. Yunfan Wu & Keita Kinoshita & Yi Zhang & Rena Kagami & Shintaro Sato, 2022. "Influence of COVID-19 Crisis on Motivation and Hiking Intention of Gen Z in China: Perceived Risk and Coping Appraisal as Moderators," IJERPH, MDPI, vol. 19(8), pages 1-21, April.
    7. Eui-Yul Choi, 2022. "The Mediating Role of Interaction Between Watching Motivation and Flow of Sports Broadcasting in Multi-Channel Network," SAGE Open, , vol. 12(1), pages 21582440211, January.
    8. Duoxun Ba & Jing Zhang & Suocheng Dong & Bing Xia & Lin Mu, 2022. "Spatial-Temporal Characteristics and Driving Factors of the Eco-Efficiency of Tourist Hotels in China," IJERPH, MDPI, vol. 19(18), pages 1-24, September.
    9. Kim, Joo Young & Kim, Jungkeun & Koo, Chulmo, 2024. "Understanding compensatory travel," Annals of Tourism Research, Elsevier, vol. 105(C).
    10. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    11. Zhu, Oscar Yuheng & Li, Hongwei & Grün, Bettina & Dolnicar, Sara, 2024. "The power of respect for authority and empathy – Leveraging non-cognitive theoretical constructs to trigger environmentally sustainable tourist behaviour," Annals of Tourism Research, Elsevier, vol. 105(C).
    12. Acuti, Diletta & Lemarié, Linda & Viglia, Giampaolo, 2023. "How to enhance the sustainable disposal of harmful products," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    13. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    14. Li, Hengyun & Wang, Qian & Li, Gang & Cai, Danting, 2023. "Do looks matter for hosts on the peer-to-peer sharing accommodation market?," Annals of Tourism Research, Elsevier, vol. 98(C).
    15. Bursa, Bartosz & Mailer, Markus & Axhausen, Kay W., 2022. "Travel behavior on vacation: transport mode choice of tourists at destinations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 234-261.
    16. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.
    17. Lucyna Witek & Wiesława Kuźniar, 2020. "Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    18. DeMaagd, Nathan & Fuleky, Peter & Burnett, Kimberly & Wada, Christopher, 2022. "Tourism water use during the COVID-19 shutdown," Annals of Tourism Research, Elsevier, vol. 97(C).
    19. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
    20. Dolnicar, Sara, 2020. "Designing for more environmentally friendly tourism," Annals of Tourism Research, Elsevier, vol. 84(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9572-:d:880010. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.